Intermediate Liaison, Student Recruitment

University of Ottawa•Ottawa, ON

5d•CA$80,942 - CA$102,245•Hybrid

About The Position

Contribute to the development and growth of the sector by conceptualizing and executing liaison and recruitment activities which project a positive image of the sector in order to maximize outreach and attract a high caliber of students. Organize and lead promotional and recruitment events and campaigns, generate web content and develop communication plans to project a positive image, promote the brand and increase the visibility of the sector. Act as resource person to employees of the sector on inquiries related to communications to ensure compliance with established policies and standards.

Requirements

Knowledge of communications principles normally acquired through a postsecondary degree in a related discipline or an equivalent combination of education and work experience
Minimum 3 years of demonstrated experience in a similar role
Bilingualism – French and English (spoken and written)
Planning: Organize in time a series of actions or events in order to realize an objective or a project. Plan and organize own work and priorities in regular daily activities.
Initiative: Demonstrate creativity and initiative to suggest improvements and encourage positive results. Is proactive and self-starting. Show availability and willingness to go above and beyond whenever it is possible.
Client Service Orientation: Help or serve others to meet their needs. This implies anticipating and identifying the needs of internal and external clients and finding solutions on how to meet them.
Teamwork and Cooperation: Cooperate and work well with other members of the team to reach common goal(s). Accept and give constructive feedback. Able to adjust own behaviour to reach the goals of the team.

Nice To Haves

Knowledge of web accessibility guidelines and experience in their application
Advanced knowledge of computer systems and software including graphic design and web applications, spreadsheets, databases, Internet and e-mail
Experience giving presentations to large groups in both official languages
Experience in event planning and organization
Experience managing projects
Strong public relations, interpersonal and communication skills
Strong organizational skills
Ability and availability to occasionally travel outside of the city to facilitate recruitment activities, and to work outside of normal office hours

Responsibilities

Plan and coordinate visits with future students, parents, and guidance counsellors to promote programs, achievements, and ongoing activities of the faculty and/or the university.
Act as a resource person for inquiries pertaining to program requirements and university services with the objective of increasing the visibility and appeal of the program for future students.
Conceptualize and execute events for student recruitment and other special events in order to project a positive image of the faculty and/or the university. To this end, form and chair event planning committees, identify elements and timelines, monitor and communicate progress.
Develop event budgets and ensure that all activities take place within budget limitations.
Promote events to target audiences to maximize outreach and participation. To this end, conceptualize and develop promotional material, maintain strong relationships with key contacts at secondary schools and other postsecondary institutions and at government agencies, develop a student ambassador program and facilitate its activities.
Develop performance indicators and monitor performance by executing consultations and surveys in order to maximize the effectiveness of liaison and recruitment activities of the sector.
Analyze results and make improvements to optimize the use of recruitment and advertising tools.
Initiate and execute market research studies and analyze results to identify priorities and critical paths for all recruitment and liaison activities and to recommend new initiatives.
Develop and execute an annual communications plan that supports the sector’s communications needs for various internal and external target audiences, contributing to the strategic plan and the brand of the sector.
Write content for annual reports, news bulletins, brochures, speeches, web, social media and press releases and coordinate translation.
Provide advice and tools to employees of the sector in the preparation of presentations and other communications to ensure visual identity and compliance to communication policies, web, accessibility and official language standards.
Act as resource person for the sector for inquiries pertaining to communications policies and procedures.
Develop and implement marketing strategies for the sector contributing to the corporate marketing and communications plan.
Collaborate with graphic designers and photography and printing resources in the production of marketing material to promote the sector to future students while ensuring compliance with graphic standards.
Anticipate requirements and generate web content to best meet ongoing business needs while ensuring compliance with web, official language and accessibility standards and established policies.
Develop and evaluate performance indicators for web usage and usability, and coordinate improvements to maximize the effectiveness of the sector’s web sites.