Intermediate Channel Marketing Specialist

Transamerica•Philadelphia, PA

2d•$64,500 - $80,000•Hybrid

About The Position

Execute cross-functional marketing campaigns to support the sale of company products and services in [annuities, life insurance, mutual funds, employee benefits, retirement].

Requirements

Bachelor’s degree in marketing, business, communications, or equivalent experience
Two years of experience in marketing communications, digital marketing or project management
Experience executing digital campaigns and marketing programs
Moderate understanding of traditional and digital platforms
Technical acumen
Creative thinker
Excellent communication and relationship building skills
Organizational skills and the ability to manage multiple projects in a fast-paced environment

Nice To Haves

Familiarity with content management, workflow and other marketing tools such as CMD, CRM, DAM, Workflow, Salesforce Marketing Cloud, Workfront
Financial services industry experience

Responsibilities

Manage digital and promotional activities related to strategy, execution and reporting.
Handle multiple components of marketing campaigns for all mediums, including websites, social media, blogs, email and collateral.
Participate in discussions on marketing planning, campaign development, and program execution.
Help evaluate project effectiveness using qualitative and quantitative methods.
Partner with the creative team to create marketing assets and copy for assigned campaign work.
Adhere to established processes and workflows related to end-to-end campaign strategy and execution.
Assist in campaign analytics reporting and review; help create plans based on learnings, and translate into actionable plans.