Marketing Specialist, Multi-Channel Marketing (Hybrid)

Sonesta Hotels•Newton, MA

6d•$60,000 - $75,000•Hybrid

About The Position

This position supports the planning, execution, and performance tracking of marketing initiatives across multiple channels. This role focuses on website content production, email marketing support, paid media coordination, and field marketing collaboration with hotel properties. The ideal candidate is organized, detail-oriented, and comfortable working across digital platforms while coordinating with both corporate teams and internal stakeholders. This role will allow candidate the opportunity to develop across multiple channels within the marketing ecosystem.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field.
1–4 years of experience in digital marketing, content marketing, or multi-channel campaign support.
Experience working with content management systems (CMS) and email marketing platforms.
Familiarity with digital marketing channels including SEO, email marketing, and paid media.
Strong organizational skills and ability to manage multiple projects simultaneously.
Analytical mindset with experience interpreting marketing performance data.
Excellent written and verbal communication skills.
Perform all other duties as assigned by manager

Nice To Haves

Experience in hospitality, travel, or location-based marketing.
Familiarity with marketing analytics tools such as Google Analytics or similar platforms.
Cross-channel marketing coordination
Content creation and digital publishing
Data analysis and reporting
Collaboration with cross-functional teams
Attention to detail and project management

Responsibilities

Produce, update, and optimize website content including landing pages, property pages, blog posts, and promotional content.
Ensure website content aligns with brand standards, SEO best practices, and marketing strategies.
Coordinate with internal teams to implement new pages and updates.
Maintain accuracy of hotel information, offers, and local content across the website.
Assist in the planning, development, and deployment of email marketing campaigns.
Coordinate campaign assets including copy, images, and segmentation requirements.
Support testing and quality assurance for email campaigns prior to deployment.
Track and report on campaign performance including open rates, click-through rates, and conversions.
Work with internal teams or agency partners to manage creative assets and campaign timelines.
Monitor campaign performance and support reporting on key KPIs such as impressions, clicks, and conversions.
Collaborate with local hotel teams to support field marketing initiatives and property-level campaigns.
Assist properties with localized marketing needs including promotions, events, and partnerships.
Ensure brand alignment and consistency across local marketing efforts.
Help collect property-level marketing insights and feedback to inform broader marketing strategies.
Compile marketing performance reports across website, email, and paid media channels.
Track campaign performance metrics and identify opportunities for optimization.
Maintain organized documentation of campaigns, assets, and results.