Senior Channel Marketing Specialist - Hybrid

Transamerica•Cedar Rapids, IA

6d•$80,000 - $95,000•Hybrid

About The Position

Execute cross-functional marketing campaigns to support the sale of company products and services in the annuity market. Applicants must possess legal authorization to work for our company in the U.S. without the need for immigration sponsorship or otherwise serving as an employer of record for immigration employment purposes. At this time, this role is not eligible for immigration-related employment authorization sponsorship.

Requirements

Bachelor’s degree in marketing, business, communications, or equivalent experience
Five years of experience in marketing communications, digital marketing or project management
Experience developing and executing digital campaigns, marketing programs and complex projects
Thorough understanding of traditional and digital platforms
Technical acumen to design campaigns that optimize the use of marketing platforms
Creative thinker
Excellent communication and relationship building skills
Organizational skills and the ability to manage multiple projects in a fast-paced environment

Nice To Haves

Experience with change management
Familiarity with content management, workflow and other marketing tools such as CMD, CRM, DAM, Workflow, Salesforce Marketing Cloud, Workfront
Financial services industry experience

Responsibilities

Manage digital and promotional activities related to strategy, execution and reporting.
Execute campaigns to drive growth strategies for assigned products and channels.
Partner with Sales, Marketing COEs, and Product to define goals and key performance indicators.
Perform campaign analytics reporting and review; help create plans based on learnings, and translate into actionable plans; evaluate program effectiveness using qualitative and quantitative methods.
Report on productivity, priorities, issues, and opportunities for improvement.
Ensure adherence to established processes and workflows related to end-to-end campaign strategy, creative execution, optimizing for performance, and troubleshooting; identify and recommend new processes and workflows as needed.
Collaborate with cross-functional leaders to ensure delivery of superior customer service and operational excellence.
Serve as an internal escalation point for campaign related issues.

Benefits

Competitive Pay
Bonus for Eligible Employees
Benefits Package
Pension Plan
401k Match
Employee Stock Purchase Plan
Tuition Reimbursement
Disability Insurance
Medical Insurance
Dental Insurance
Vision Insurance
Employee Discounts
Career Training & Development Opportunities
Paid Time Off starting at 160 hours annually for employees in their first year of service.
Ten (10) paid holidays per year
Be Well Company holistic wellness program, which includes Wellness Coaching and Reward Dollars
Parental Leave – fifteen (15) days of paid parental leave per calendar year to eligible employees with at least one year of service at the time of birth, placement of an adopted child, or placement of a foster care child.
Adoption Assistance
Employee Assistance Program
Back-Up Care Program
PTO for Volunteer Hours
Employee Matching Gifts Program
Employee Resource Groups
Inclusion and Diversity Programs
Employee Recognition Program
Referral Bonus Programs