Interim Marketing Manager, Audience Growth

FIA NOW Employment Solutions • Bethlehem, PA

1d

About The Position

Our client, a mission-driven media organization, is seeking an Interim Marketing Manager, Audience Growth to lead integrated marketing campaigns across digital, social, email, web, events, broadcast, and emerging platforms. This is a 12-month assignment with potential for extension. This role supports audience growth, engagement, retention, and brand visibility through strategic campaign planning and hands-on execution. The ideal candidate is organized, adaptable, audience-focused, and comfortable working in fast-paced, evolving environments.

Requirements

• 3–5 years of experience in Marketing, Audience development, Communications, Media or brand marketing
• Strong campaign management and project coordination skills
• Excellent writing, editing, and communication abilities
• Experience with email marketing platforms
• Experience with social media tools
• Experience with CMS/CRM systems
• Experience with analytics and reporting platforms
• Ability to manage multiple priorities independently

Nice To Haves

• Experience supporting mission-driven organizations, nonprofits, media, membership, or public-facing brands
• Bachelor’s degree in Marketing, Communications, Journalism, Business, or related field

Responsibilities

• Develop and manage multi-channel marketing campaigns
• Create campaign briefs, messaging, timelines, and audience strategies
• Execute campaigns across email marketing, social media, web/CMS platforms, podcasts and streaming promotions, events and community initiatives, and broadcast and digital channels
• Manage social media calendars, scheduling, and engagement
• Coordinate campaign assets, vendors, and promotional materials
• Maintain website and campaign-related updates
• Monitor campaign performance and audience engagement trends
• Optimize messaging, targeting, and timing based on analytics
• Support audience retention and conversion efforts
• Prepare performance updates and reporting summaries for leadership
• Partner with editorial, programming, operations, development, and audience teams
• Coordinate with internal stakeholders and external marketing partners
• Support audience-first marketing and engagement initiatives

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level