Integrated Media Planner - Ptarmigan

Omnicom Media US•New York, NY

2d•$65,000 - $73,000•Hybrid

About The Position

Ptarmigan Media, a part of Omnicom Media Group, is a global leader in media services specializing in the Financial Services sector. They are seeking a dynamic and forward-thinking Integrated Media Planner for their expanding New York office. This role is for a strategic media professional passionate about financial services, thriving in a fast-paced environment, and eager to make a meaningful impact. The company offers a collaborative culture, strong growth opportunities, and the chance to work with respected financial services brands.

Requirements

1.5–3 years of media planning and/or digital buying experience within a media agency.
Working knowledge of full-funnel, cross-channel media, including Digital (Search, Social, Programmatic, Video, Content, Display), Print, TV/OTT, OOH, and Audio.
Strong analytical skills with the ability to evaluate campaign performance and report on KPIs.
Familiarity with media tools such as Google Analytics, DoubleClick/DFA, Google Data Studio, Prisma, or similar platforms.
Ability to build and maintain positive working relationships with internal teams and media partners.
Clear written, verbal, and presentation skills.
Highly organized with strong attention to detail and the ability to manage multiple priorities.
Collaborative team player with a desire to learn and grow.
Proficiency in Microsoft Office with expertise in Excel.

Nice To Haves

Financial Services experience preferred but not required.

Responsibilities

Support the day-to-day planning and stewardship of assigned client business.
Assist in developing integrated media plan recommendations across tactical and custom activations aligned to client goals.
Analyze campaign performance and help develop insights, key takeaways, and optimization recommendations.
Support budget management, flowcharts, and campaign pacing to ensure accuracy and alignment with client objectives.
Develop RFPs and coordinate with media partners under the guidance of senior team members.
Maintain visibility into active projects across planning, digital, and investment teams.
Support client communications by responding promptly and professionally to requests.
Assist with project timelines and help coordinate cross-functional inputs to meet deadlines.