Integrated Media Planner

Wpromote

1d•$70,000 - $80,000•Remote

About The Position

At Wpromote, our Media Planners play a key role in shaping integrated, performance-driven media strategies that help our clients grow. Reporting to the Director, Client Strategy, this role partners closely with channel teams to develop thoughtful recommendations across paid media, leveraging audience insights, market research, and digital media tools to bring campaigns to life. From media mix and audience strategy to creative direction and measurement planning, you’ll help build strategies designed to drive meaningful business impact. This is a highly collaborative and dynamic role that blends analytical thinking, strategic problem-solving, and client partnership. The ideal candidate is naturally curious, detail-oriented, and passionate about digital marketing, consumer behavior, and emerging media trends. You thrive in fast-paced environments, enjoy connecting data to storytelling, and are excited to help clients navigate an ever-evolving digital landscape through smart, innovative marketing strategies. At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweekâ€™s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of whatâ€™s possible in marketing.

Requirements

2-3 years of experience in paid media advertising, media planning, or digital strategy within an agency or marketing environment
Multi-channel experience across Paid Search, Paid Social, and/or Programmatic platforms including Google Ads, YouTube, Meta, TikTok, Snapchat, DV360, or similar platforms
Demonstrated experience developing, optimizing, analyzing, and reporting on paid campaigns across both brand and performance objectives
Strong understanding of full-funnel digital media strategy, including media planning methodologies, audience strategy, and performance measurement across the customer journey
Experience supporting cross-channel media strategies across brand and performance campaigns, ideally within omni-channel retail, ecommerce, and/or ISP/telco environments
Experience partnering with analytics teams on tracking implementation, reporting frameworks, and dashboard development
Familiarity with attribution methodologies and measurement frameworks
Strong analytical and problem-solving skills with exceptional attention to detail
Proficiency in Google Workspace tools including Google Sheets, Google Docs, Google Slides, and media reporting platforms
Excellent oral, written, presentation, and interpersonal communication skills
Strong organizational, time management, and project management capabilities
Ability to manage multiple projects and priorities in a fast-paced environment
Bachelorâ€™s degree in Marketing, Communications, Business, or related field

Nice To Haves

Experience supporting large, complex accounts with multiple stakeholders, seasonal planning cycles, and integrated retail/ecommerce business objectives.
Experience working on omni-channel retail brands with both online and offline conversion goals is a plus.
Knowledge with audience targeting, forecasting, and budget management
Experience contributing to integrated media strategy and campaign testing frameworks
Working knowledge with clients with a distinct national vs. local media strategy

Responsibilities

Analyzing performance data to guide cross-channel budget allocation and optimize media investment across the funnel
Supporting the development and execution of integrated full-funnel media strategies aligned to client business goals and customer journey stages
Driving strategic planning across Paid Search, Paid Social, and Programmatic channels including Display, Video, CTV, OTT, Audio, and DOOH
Partnering with activation, creative, and analytics teams to ensure aligned strategy and seamless campaign execution
Developing strategic recommendations across media mix, audience targeting, creative strategy, KPIs, and measurement frameworks
Stewarding paid media budgets through initial planning, in-flight reallocations, optimization opportunities, and incremental investment scenarios
Conducting audience research, competitive analysis, and market intelligence using tools such as Pathmatics, GWI, Resonate, and platform insights
Monitoring pacing, performance trends, and optimization opportunities to improve efficiency and drive business outcomes
Leading testing and learning initiatives across channels to support continuous innovation and performance improvement
Delivering strategic insights, performance updates, and recommendations through client-facing presentations, reports, and planning documents
Building deep expertise in client industries, omni-channel retail dynamics, seasonal trends, and evolving consumer behavior
Staying current on emerging media platforms, industry trends, and best practices while contributing strategic guidance for both existing and prospective clients