Integrated Marketing Strategist (Elan or Consumer Rewards)

U.S. Bank • Horsham, PA

2d • Hybrid

About The Position

The Integrated Marketing Strategist is responsible for leading the end-to-end integrated marketing strategy for a U.S. Bank portfolio - either Elan (white label) products or Consumer Rewards Products. This role serves as the primary marketing strategist and orchestrator for partner-led programs or rewards ensuring business priorities are translated into clear, customer-centric, and integrated marketing plans that drive acquisition, engagement, and long-term customer value. This role operates as a senior strategic partner across Marketing channel teams, Elan Business leaders or Consumer Banking, Product, Legal/Compliance, and Analytics teams and is accountable for aligning stakeholders, simplifying complexity, and ensuring consistent execution across the marketing ecosystem, to possibly include partner constraints and brand standards. As a key driver of strategic intent for the marketing team, this role is responsible for deeply understanding customer needs and journeys and for orchestrating cross-functional marketing efforts that build long-term, profitable customer relationships.

Requirements

• Bachelors degree or equivalent experience
• 8+ years of experience in integrated marketing, portfolio marketing, or strategic marketing roles
• Strong strategic thinking skills with the ability to translate ambiguity into actionable plans
• Demonstrated success partnering closely with product, analytics, channel, and partner teams
• Excellent communication skills, with the ability to present strategy and recommendations to senior leaders
• Ability to influence without direct authority in a matrixed organization
• Strong collaboration and stakeholder management skills
• High level of accountability
• Ability to manage multiple priorities while maintaining strategic focus
• Comfort operating at both strategic and execution levels

Nice To Haves

• Experience with white label and/or partner-led financial products, co-brand programs, rewards, loyalty, Points‑based value proposition or consumer card/banking products
• Familiarity with marketing measurement frameworks (e.g., MMM, MTA, test-and-learn)
• Experience working in large, enterprise organizations
• Proven experience leading complex, cross-channel marketing initiatives

Responsibilities

• Own the integrated marketing strategy, translating business goals into marketing priorities across the customer lifecycle (Acquisition Activation Engagement Retention) and aligning initiatives to a cohesive customer journey.
• Translate business objectives, partner needs, and customer insights into cohesive, full-funnel marketing strategies, including customer segmentation and journey mapping, and clear execution roadmaps.
• Partner with Product and/or Partner Management to define target customer segments and offers; serve as the primary marketing point of contact for assigned products and initiatives.
• Lead development and execution of integrated marketing campaigns across paid, owned, earned, and partner channels.
• Partner with Brand, Creative, Media, Channel, Lifecycle, Agency, and Partner teams to ensure consistent messaging, value articulation, and adherence to partner brand standards.
• Oversee go-to-market planning for launches, enhancements, and ongoing optimization initiatives, including launch sequencing and cross-channel coordination across U.S. Bank and partner touchpoints.
• Champion customer-led insights to inform positioning, messaging hierarchy, and offer strategy within white label program constraints.
• Ensure marketing narratives are simple, differentiated, and scalable across consumer segments and partner contexts.
• Leverage performance, behavioral, and market insights to refine strategy over time.
• Keep leadership up to date on results, trends, and key marketing focus areas affecting customers and products.
• Act as a strategic quarterback in a highly matrixed environment, aligning stakeholders across Product, Partner Management, Consumer Banking, Marketing, Analytics, and Legal/Compliance.
• Manage interdependencies, timelines, approvals, and decision paths across teams.
• Proactively identify risks, tradeoffs, and opportunities; recommend solutions to maintain momentum.
• Ensure major initiatives have a clear measurement approach by defining success metrics in partnership with analytics and business partners.
• Develop synthesized performance views and analysis across campaigns and the portfolio, translating results into actionable recommendations.
• Support test-and-learn initiatives to improve marketing effectiveness and efficiency.

Benefits

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 5,001-10,000 employees