Integrated Media Strategist

VeraData

9h•Remote

About The Position

This role plays a critical part in designing and executing data-driven marketing campaigns across various media channels, including digital, print, and direct mail. Collaborating with internal teams and external vendors, you will contribute to the overall success of fundraising and engagement programs for local, national, and international nonprofit clients. As an Integrated Media Strategist, you will oversee the seamless execution of omnichannel campaigns, ensuring they align with client goals, meet deadlines, and stay within budget. You will leverage your expertise in direct mail and print production while expanding into digital media buying, analytics, and strategic planning to optimize campaign performance.

Requirements

5+ years of experience in direct mail, print production, and media planning, preferably in nonprofit fundraising or agency settings.
Strong expertise in digital media buying, email marketing, data analytics, and omnichannel campaign management.
Knowledge of print and lettershop operations, as well as digital advertising platforms like Google Ads, Meta Business Suite, and programmatic media tools.
Familiarity with project collaboration software (e.g., Basecamp, Teamwork, Asana).
Proven track record of managing complex campaigns with multiple deliverables and stakeholders.
Analytical mindset with the ability to interpret performance data and make strategic adjustments.
Strong Microsoft Office skills and proficiency with marketing analytics tools.
Exceptional organizational and project management skills, with the ability to juggle competing priorities.
Excellent written and verbal communication skills to liaise effectively with clients, teams, and vendors.
Positive attitude and adaptability in a fast-paced, dynamic environment.

Responsibilities

Develop, execute, and optimize integrated marketing strategies, combining direct mail, digital media, email, social media, and other channels to maximize campaign effectiveness.
Manage end-to-end production processes, including competitive bidding, vendor selection, and quality control for print and digital media projects.
Collaborate with internal account teams to align campaign objectives with creative and media execution, ensuring cohesive messaging across channels.
Analyze campaign data and performance metrics to identify trends, generate actionable insights, and recommend cost-saving measures or process improvements.
Lead the strategic planning of media buys across platforms, focusing on ROI and donor engagement for nonprofit clients.
Maintain project schedules, meet deadlines, and manage budgets to ensure flawless delivery of campaigns.
Build and maintain strong relationships with vendors, clients, and cross-functional team members.
Troubleshoot issues proactively, providing innovative solutions to maintain campaign integrity and quality.
Contribute to the continuous improvement of internal processes and workflows.