Integrated Marketing Specialist - Structural Heart

Medtronic • Mounds View, MN

2d • $74,400 - $111,600 • Onsite

About The Position

The Integrated Marketing Specialist supports the planning, execution, and optimization of integrated marketing campaigns for the Medtronic Structural Heart portfolio. This role partners closely with cross-functional teams in product management, medical education, clinical, legal, regulatory, and creative to develop and deliver cohesive, multi-channel campaigns that advance business objectives. This person will help drive best-in-class marketing communications by contributing to campaign strategies and execution across key channels including messaging, internal communications, digital, social media, print, and events. The ideal candidate is a proactive, forward-thinking planner with strong project management skills and a growth mindset. Success in this role requires the ability to anticipate challenges, adapt quickly in a fast-paced environment, use data to inform decisions, and continuously identify opportunities to improve performance and impact. At Medtronic, we bring bold ideas forward with speed and decisiveness to put patients first in everything we do. In-person exchanges are invaluable to our work. We’re working a minimum of 4 days a week onsite as part of our commitment to fostering a culture of professional growth and cross-functional collaboration as we work together to engineer the extraordinary.

Requirements

• Bachelor’s degree in marketing, communications, business, or related field.
• 2+ years of relevant experience (healthcare, medical device, or highly regulated industry nice to have).
• Experience supporting integrated marketing campaigns across multiple channels.

Nice To Haves

• Demonstrated ability to proactively identify challenges and recommend solutions.
• Proven track record as a forward-thinker and strategic planner, with the ability to manage complex projects and cross-functional teams.
• Comfortable operating in a fast-paced, dynamic environment; able to pivot quickly and effectively when priorities change.
• Excellent written and oral communication skills.
• Creative thinker with strong problem-solving skills.
• Strong project management skills with the ability to manage multiple priorities and deadlines simultaneously.
• Working knowledge of social channels and strategies including paid, organic, programmatic, etc.
• Experience with developing objectives, work plans and metrics that are aligned with business objectives.
• For Baccalaureate degrees earned outside of the United States, a degree that satisfies the requirements of 8 C.F.R. § 214.2(h)(4)(iii)(A) is required.

Responsibilities

• Support the development of campaigns with established objectives and KPIs, execution of tactics, and measurement of integrated marketing campaigns across multiple channels to support product launches, brand initiatives, and business growth.
• Assist with campaign planning by building timelines, coordinating deliverables, identifying risks, and helping ensure projects launch on time and on budget.
• Contribute to development and refinement of compelling messaging and content for clinicians, patients, and key stakeholders, aligned to brand strategy, business objectives, and regulatory requirements.
• Collaborate with cross-functional partners including product management, legal, clinical, regulatory, and creative teams to execute cohesive marketing initiatives.
• Manage digital marketing tactics and assets, including websites, email campaigns, social media content, and paid media programs, optimizing for engagement and conversion.
• Support product launches, brand campaigns, and strategic growth initiatives through coordinated execution and stakeholder alignment.
• Coordinate with external agencies, vendors, and internal creative teams to ensure deliverables are high quality, on brand, cost-effective, and strategically aligned.
• Clearly communicate marketing objectives, timelines, key messages, and deliverable requirements to project stakeholders and creative partners.
• Ensure all marketing activities comply with internal processes, quality standards, legal requirements, and regulatory guidelines.
• Monitor campaign and market performance, adapting tactics as needed to respond to changing business needs and opportunities.

Benefits

• Health, Dental and vision insurance
• Health Savings Account
• Healthcare Flexible Spending Account
• Life insurance
• Long-term disability leave
• Dependent daycare spending account
• Tuition assistance/reimbursement
• Simple Steps (global well-being program)
• Incentive plans
• 401(k) plan plus employer contribution and match
• Short-term disability
• Paid time off
• Paid holidays
• Employee Stock Purchase Plan
• Employee Assistance Program
• Non-qualified Retirement Plan Supplement (subject to IRS earning minimums)
• Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level