Integrated Marketing Senior Specialist

Lucid Motors•Phoenix, AZ

About The Position

The Integrated Marketing Senior Specialist leads the development and execution of integrated marketing campaigns that drive brand awareness, demand, and cultural relevance. This role owns campaigns from concept through launch and optimization, partnering closely with internal teams and external agencies to translate strategic priorities into cohesive marketing programs. The role requires both strategic thinking and operational leadership- developing campaign frameworks, managing agency partners, and coordinating cross-functional teams to ensure seamless execution across channels.

Requirements

3-5+ years of experience in integrated marketing, brand marketing, or campaign management
Experience leading integrated marketing campaigns across multiple channels
A positive attitude and bias for action
Experience managing creative or marketing agencies
Strong project management and organizational skills with the ability to lead complex campaigns
Ability to balance strategic thinking with hands-on execution
Excellent communication and cross-functional leadership skills

Responsibilities

Lead the development of integrated marketing campaigns that support brand, product, and business objectives
Translate strategic priorities into campaign concepts, messaging frameworks, and activation plans
Partner with leadership to define campaign objectives, target audiences, and success metrics
Develop campaign briefs and work closely with agency partners to shape creative and channel strategy
Manage external agency partners responsible for campaign development, creative, and execution
Provide clear direction through briefs, feedback, and strategic guidance to ensure work aligns with brand and business priorities
Lead campaign development processes including briefings, concept reviews, and production planning
Ensure agency work is delivered on time, on budget, and aligned with campaign objectives
Serve as the central campaign lead across marketing functions including brand, creative, partnerships, social, experiential, PR, and retail teams
Align stakeholders around campaign strategy, timelines, and deliverables
Lead campaign kickoffs, working sessions, and milestone reviews to ensure progress and alignment
Manage campaign timelines, deliverables, and cross-channel execution plans
Coordinate asset development and distribution across marketing teams
Maintain integrated campaign calendars and planning tools
Ensure consistent messaging and creative execution across all campaign touchpoints
Monitor campaign performance and track progress against defined KPIs
Partner with analytics teams to assess campaign effectiveness and identify optimization opportunities
Lead post-campaign recaps and capture insights to inform future campaigns