Integrated Marketing Manager

Inova • Falls Church, VA

20h • $92,934 - $151,483 • Hybrid

About The Position

Inova Health is seeking a seasoned, results-driven marketing professional to join our team as the Integrated Marketing Manager for Talent Acquisition (TA). In this strategic, high-impact role, you will lead systemwide recruitment marketing initiatives, driving marketing strategy, campaign planning, and execution to support Inova's workforce growth priorities. This is a full-time, hybrid opportunity to help shape the future workforce of one of the nation's leading health systems. As the Integrated Marketing Manager for TA, you will develop and execute integrated, multi-channel marketing campaigns that attract top talent and advance key recruitment goals. You'll partner closely with TA and organizational leaders, internal marketing teams, and agency partners to deliver impactful recruitment marketing and employer brand initiatives. Serving as a project lead, you'll drive cross-functional collaboration across creative, digital, social, and communications teams while developing measurement frameworks, analyzing analytics and performance, and sharing actionable insights that drive business results.

Requirements

• Bachelor’s Degree in Marketing, Digital Marketing or related field
• 8 years of experience in Marketing, Digital Marketing, or a related field

Nice To Haves

• Recruitment marketing experience
• Familiarity with Oracle ERP and Avature technologies
• Familiarity with project management tools such as Wrike and Monday
• Knowledge in developing comprehensive strategies for marketing and advertising campaigns including digital/web strategy, personalized geo-targeting, CRM nurturing campaigns, etc.
• Strong communications, writing, organizational and interpersonal skills
• Strong project management skills
• Ability to handle multiple end-to-end marketing projects at a time, and work in a fast-paced environment across multiple service lines.
• Ability to work independently with minimal supervision while delivering high quality work

Responsibilities

• Identify opportunities to build brand awareness, drive traffic, and streamline messaging in our brand voice to consistently reach business unit goals
• Collaborate with internal stakeholders on omni-channel plans, measurement plans and areas of opportunity, regularly presenting recommendations, plans and results to senior leaders
• Serve as brand steward to ensure we are protecting and promoting our brand in all channels; collaborate with content team and service line leaders to develop engaging and relevant content for various digital channels
• Continually analyze our digital performance to optimize media mix according to our goals
• Identify areas where messaging, reach and prospective talent experience can be optimized and lead the change through coordination of several departments
• Collaborate with Communications team to ensure that messaging is developed and implemented for external media opportunities to include media outreach strategies and plans which drive business priorities
• Regularly review website content, SEO opportunities and collaboration with our digital team to optimize experiences and streamline digital touchpoints for talent
• Write creative briefs and marketing strategies to guide our agency, digital and media partners on execution of omni-channel marketing campaigns
• Work closely with other team members to ensure cohesive messaging and collaboration in marketing campaigns; look for opportunities to leverage partners within and outside of the organization
• Develop and lead execution of email campaigns to nurture talent, drive conversations and leverage segmentation to personalize messaging
• Convenes multidisciplinary team including creative services, digital marketing, market research, media relations, internal communications, physician relations, and agency partners as appropriate to develop collaborative, multi-target and omni-channel marketing plans
• Drives all decisions and recommendations through data; monitor the performance of campaigns, and campaigns and report out to leadership and service line to share insights and optimize performance of campaigns

Benefits

• Medical coverage
• Dental coverage
• Vision coverage
• Robust team member wellness program
• Inova matches the first 5% of eligible contributions – starting on your first day.
• Up to $5,250 per year in education assistance
• Up to $10,000 for student loans
• 25 mental health coaching or therapy sessions, per person, per year, at no cost.
• Paid time off
• Paid parental leave
• Flexible work schedules
• Hybrid career opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level