Integrated Marketing Manager, Hardware

OpenAI•San Francisco, CA

5d•$225,000 - $250,000

About The Position

This role is for an Integrated Marketing Manager to help translate OpenAI's products, their value propositions, and the broader brand strategy into audience-specific, globally relevant marketing programs. The manager will shape how people discover, understand, adopt, and engage with products across markets and customer journey stages. This involves connecting product narratives, audience insights, cultural context, and business goals into strategies that make advanced technology clear, useful, and human. It's a high-impact individual contributor role for a marketer experienced in product marketing, brand strategy, audience research, and international growth. The role involves developing segmentation frameworks, lifecycle and go-to-market programs, regional insights, and partnership opportunities, then collaborating with various teams to implement them. The work will integrate launches, product education, customer engagement, and storytelling into a cohesive journey from awareness to advocacy. OpenAI values creativity as a team sport, emphasizing curiosity, kindness, and a balance of craft and decisiveness.

Requirements

5–8 years of experience in product marketing, brand marketing, lifecycle marketing, growth marketing, audience strategy, partnerships, or related fields.
Deep familiarity with AI products, foundation models, generative AI capabilities and limitations, and common user workflows.
Experience translating complex technology and technical product capabilities into clear, compelling, differentiated customer value propositions.
Strategic thinking ability to turn audience insight, cultural context, product strategy, and business goals into a compelling point of view and an actionable marketing system.
Ability to move fluidly between big-picture strategy and hands-on execution: building the framework, writing the brief, launching the program, and reviewing results.

Nice To Haves

Experience working with creators, developers, communities, partnerships, or other distinct customer segments.
Experience working across cultures, regions, or international markets.
Experience with experimentation, performance measurement, social listening, and translating signals into strategic recommendations.
Experience in consumer technology, emerging products, developer tools, enterprise products, or other fast-changing categories.

Responsibilities

Translate complex product capabilities, use cases, and value propositions into clear, differentiated messaging relevant to distinct audiences without losing accuracy, nuance, or the product’s ambition.
Develop audience segmentation frameworks based on customer needs, behaviors, use cases, regions, industries, and stages of the customer journey.
Create audience-specific messaging and campaign strategies for groups such as creators, builders, professionals, students, consumers, and emerging-market users.
Lead cross-functional marketing programs end to end for defined audiences or initiatives, with minimal oversight, setting priorities across awareness, acquisition, activation, engagement, retention, and advocacy.
Lead research efforts including customer interviews, surveys, social listening, competitive analysis, market trends, and behavioral data.
Turn research and performance signals into actionable audience personas, messaging frameworks, briefs, campaign recommendations, and market insights.
Identify cultural, regional, and language-specific opportunities across global markets, and help adapt global campaigns for local audiences while maintaining a consistent brand voice.
Develop go-to-market plans for new campaigns, product features, audience programs, partnerships, and market expansions.
Identify partnership opportunities with creators, developers, communities, platforms, industry groups, and other audience ecosystems.
Align partners across product marketing, growth, CRM, creative, analytics, partnerships, and regional marketing; resolve tradeoffs and shape creative direction to deliver coordinated customer journeys.
Measure campaign and audience performance, using data to improve messaging, segmentation, customer journeys, regional strategies, and future marketing investments.
Build reusable campaign processes and playbooks, and coach peers and junior teammates to improve planning, creative collaboration, and execution.