Integrated Marketing Manager, Culinary

CSC Generation•Seattle, WA

7d•Hybrid

About The Position

Sur La Table's Culinary program is a key differentiator for the brand, representing a live, tactile expression of its values. As the Integrated Marketing Manager, Culinary, you will be responsible for the marketing strategy that drives growth for the Culinary program, which includes cooking classes, in-store culinary experiences, and culinary-led services. You will also serve as the brand's culinary intelligence hub, integrating food culture, ingredient trends, chef partnerships, and culinary storytelling into the broader integrated marketing framework. Within the first six months, you are expected to establish the integrated brief process for Culinary initiatives, build strong partnerships with the Culinary Operations and Programming teams, and achieve measurable improvements in class trial, repeat attendance, and cross-selling to hardgoods. This role operates within a lean team, requiring end-to-end responsibility and the ability to make decisions quickly.

Requirements

5–8 years of experience in integrated marketing, brand marketing, or go-to-market roles within a consumer, food, culinary, hospitality, or omnichannel organization.
Genuine culinary fluency, including a deep personal and professional understanding of food, cooking, culinary culture, and the food media landscape.
Demonstrated experience developing customer-led, insight-driven marketing strategies that connect brand storytelling to commercial outcomes.
Proven ability to track and translate food and culinary trends into actionable marketing strategy across content, partnerships, product storytelling, and campaign themes.
Strong experience translating complex program or category needs into clear integrated briefs that guide creative and channel execution.
Proven ability to partner cross-functionally with Culinary, Store Operations, Merchandising, Creative, and Channel teams in a matrixed environment.
Solid understanding of omnichannel marketing (digital, social, email, in-store) and how channels work together to drive customer engagement.
Experience supporting seasonal or quarterly GTM planning and prioritization processes.
Strong strategic thinking, communication, and storytelling skills with the ability to align diverse stakeholders around a shared point of view.
Analytical, AI-first mindset with experience using performance insights to inform optimization and future planning.

Nice To Haves

Background in food media, culinary brands, experiential programming, or specialty retail.

Responsibilities

Develop integrated marketing strategies for culinary programs, cooking classes, and culinary-led experiences that align with enterprise and go-to-market (GTM) priorities.
Translate customer behavior, class performance data, and culinary trends into focused strategies to drive trial, repeat attendance, and cross-sell from classes to hardgoods.
Act as Sur La Table's internal culinary authority, tracking food trends, ingredient moments, chef culture, and culinary media to inform integrated marketing strategy across all categories.
Identify relevant culinary trends (e.g., seasonal ingredients, cooking techniques, food movements, dining culture) and translate them into marketing opportunities, including content angles, product storytelling, social media hooks, partnerships, and campaign themes.
Develop and own integrated briefs for Culinary initiatives, such as class launches, seasonal programs, chef and creator partnerships, and culinary-led brand moments, translating program insights and trend intelligence into clear, actionable direction for creative and channel teams.
Collaborate cross-functionally with Creative, Social, PR, Site & Digital, Email & SMS, Store Operations, Culinary Operations, and Culinary Programming teams to ensure alignment in messaging, timing, and execution across all touchpoints.
Support quarterly and seasonal GTM planning with a Culinary perspective, prioritizing initiatives based on customer impact, brand equity, and commercial opportunity.
Track the performance of Culinary marketing initiatives in partnership with Marketing Operations and Analytics, using insights to optimize future planning, messaging strategy, and class experience design.