Campaign Manager

Sonatype • South Laurel, MD

2d • Remote

About The Position

The Integrated Growth Marketing Manager is responsible for strategically developing cross-functional marketing campaign programs. At the intersection of branding, marketing, sales, analytics, and product marketing, this integral role will help define and implement end-to-end campaigns that drive growth in new logo acquisition and expansion. If you've got a passion for results, expertise in synthesizing multiple inputs and operate with a data-driven marketing approach, we're looking for you!

Requirements

• 8-10+ years of marketing experience in demand generation role with responsibilities of reporting on performance, ideally gained in a B2B and/or tech company
• Proven ability to work with and impact decision-makers in a fast-paced, matrixed organization with effective capabilities in end-to-end, lifecycle, sales, and marketing initiatives
• Experience generating and stewarding strategic briefs - prioritizing high-intent audience targets, optimizing user journeys, and guiding creative A/B testing, etc.
• Experience with Marketing Automation, Digital Content Marketing, Social Media, SEO
• Experience with integrated marketing and sales lead flow and accountability reporting.
• Strong understanding of Google Analytics, Tableau, and other reporting tools.

Nice To Haves

• Experience with campaign programs for SaaS tech company - agency or in-house.
• Understanding of Software Developers, Engineers, DevOps personas.
• Experience with growth use cases in Salesforce, Marketo, 6sense, Demandbase and other marketing technologies.
• Experience in planning and driving paid media efforts across channels like GDN, Adobe Cloud, Linkedin, Facebook, Twitter, etc.
• Hands-on experience leading the creation and execution of regional events

Responsibilities

• Lead all aspects of strategy, development, execution, and optimization for full-funnel global campaigns - connecting with new users, paid accounts and users, and paid ingests.
• Planning, coordination and execution of strategies and tactics, coordinated across sales, customer success and marketing to activate campaigns and achieve business outcomes; this will entail hands-on execution of, participation in, regional events, forecast calls, content development
• Develop detailed creative brief for each campaign and program initiative that includes design direction, copywriting, targets, segmentation, content, goals, etc.
• Support the development of campaign outreach strategies by audience and segment to identify appropriate communication vehicles and channel mix to support coordinated campaign objectives and performance targets.
• Coordinate with cross-functional teams (PMM, Analytics, MOPs, Brand, Creative, Comms, Content, Field Marketing, Sales, agencies, Partners, etc.) to develop impactful strategies/campaigns.
• Build innovative content and user experience to drive key business results.
• Measure and report on campaign results to distill learning and insights and socialize with business partners across broader teams.
• Optimize initiatives produced by performance metrics, conversions data/traffic analysis, etc.
• Staying updated on the latest emerging channels, martech, partners, and standard methodologies to continuously up-level our paid efforts.
• Help standardize planning, execution, and reporting to serve as a global center of excellence across the organization.

Benefits

• Company Wellness Week - We shut down company operations for a week to enable all employees to spend time pursuing personal growth and enjoying much needed and deserved rest.
• Diversity & Inclusion Working Groups
• Parental Leave Policy
• Paid Volunteer Time Off (VTO)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed