Integrated Brand Manager

Chobani • Philadelphia, PA

15d • $85,000 - $134,200

About The Position

The Integrated Brand Manager is responsible for leading the development and execution of integrated brand campaigns, product launches, and strategic initiatives across channels. This role translates brand strategy into compelling creative briefs and actionable go-to-market plans, ensuring alignment across teams and delivering high-quality execution. This role works at the intersection of brand, creative, and cross-functional execution, helping ensure work moves efficiently from brief to delivery across business units (Cafe, DTC & commercial).

Requirements

• 5+ years of experience in brand marketing, integrated marketing, or creative project management
• Bachelor's Degree preferred
• Demonstrated experience leading product launches or multi-channel campaigns
• Strong creative brief writing and messaging capabilities
• Experience collaborating with in-house creative teams and/or agencies
• Excellent project management, communication, and stakeholder management skills
• Experience in CPG, food & beverage, or lifestyle brands

Responsibilities

• Lead the development of integrated marketing plans for product launches, partnerships, and key brand moments across Cafe, DTC & commercial business units.
• Translate brand strategy into clear positioning, messaging, and channel plans
• Develop and manage comprehensive go-to-market frameworks across Café, DTC, Social and PR support
• Ensure all initiatives align with brand priorities and business objectives
• Partner with stakeholders to prioritize initiatives based on impact, timing, and available resources
• Write and manage strategic creative briefs across channels
• Partner closely with Creative teams throughout concept development and execution to maintain alignment from brief to final delivery
• Provide structured, strategic feedback to ensure creative output aligns with brand standards and campaign objectives
• Support creative reviews, alignment meetings, and approval processes
• Manage creative intake, clarify scope, and define deliverables
• Lead cross-functional coordination across Product, Commercial, Café, DTC and Communications teams
• Own end-to-end campaign timelines, workbacks, and asset delivery schedules across channels in partnership with creative and stakeholders.
• Identify risks and proactively manage dependencies to ensure seamless execution
• Maintain clear project documentation, status updates, approvals, and final asset tracking
• Define campaign KPIs in partnership with key stakeholders
• Monitor performance and gather post-launch insights
• Apply learnings to continuously improve activation effectiveness

Benefits

• Chobani provides a comprehensive benefits package, including medical, dental, vision coverage, disability insurance, health savings account, flexible spending accounts, and tuition reimbursement.
• To help save for the future, all employees are eligible for a 401k match of 100% on up to 5% of eligible pay.
• To support growing families, we provide fertility and childcare assistance, and 12 weeks of parental leave at full pay after six months of continuous employment.
• In addition, we provide wellness resources which include an employee assistance program, fitness discounts, a wellness reimbursement, on-site gym access (certain locations) and a monthly wellness newsletter to connect you with resources and timely information.
• We offer various types of paid time of including: 120 hours of paid time off, 11 holidays, and paid volunteer time off.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees