Integrated Marketing Manager

Honeymoon•Oklahoma City, OK

About The Position

We’re looking for a strategic, data-driven Integrated Marketing Manager to lead the development and execution of integrated marketing campaigns that drive measurable business results. You are an experienced agency marketer and integrated thinker who understands how strategy, creative and paid media work together to deliver impact. You bring deep experience across paid channels, including digital and traditional media, and are comfortable owning budgets, forecasts and proposals while using data to inform decisions and optimize performance. You have a strong strategic point of view, collaborate closely with creative, media, and social/digital partners, and ensure every tactic ladders back to the broader business and brand strategy. What we're looking for Integrated marketing expertise – Proven experience developing and running fully integrated campaigns across paid and owned channels Paid media fluency – Hands-on experience across all paid channels, with particular strength in traditional media. This role does not lead paid digital but works closely with our pros to craft strategic surround sound campaigns. Strategic mindset – Ability to connect business objectives to marketing strategy, creative direction, and channel execution Data-driven approach – Comfortable with performance marketing, ROI analysis, attribution and analytics Budget ownership – Strong experience establishing, managing and forecasting budgets across campaigns and programs Client leadership – Confident, credible client partner who can lead conversations, present recommendations and guide decision-making Entrepreneurial spirit – Collaborative, flexible and growth-oriented, with a builder’s mentality and comfort navigating ambiguity Accountability and detail – High standards for quality, performance and follow-through

Requirements

7–10 years of marketing experience, with a strong preference for agency backgrounds
Experience leading integrated marketing campaigns for consumer and B2B brands
Demonstrated experience with national, statewide or multi-market campaigns
Proven ability to manage budgets, forecasts and proposals
Experience working directly with clients and cross-functional agency teams
Integrated marketing strategy
Paid media planning and buying
Traditional media
Budget and forecast management
Performance marketing
Attribution and analytics
Client leadership
Strategic storytelling
Cross-functional collaboration

Responsibilities

Lead the strategy, planning and execution of integrated marketing campaigns across paid and owned channels
Serve as a key client-facing partner, providing strategic counsel, recommendations and ongoing performance updates
Develop campaign strategies that align business goals, creative direction and paid media tactics
Own campaign budgets and forecasts, including building and supporting proposals and scopes of work
Plan, execute and optimize paid media across channels, including print, CTV, radio, OOH, programmatic, retail media and influencer amplification
Execute media buying directly for smaller programs and oversee external partners for larger or more complex buys
Partner closely with creative, media and analytics teams to ensure consistency from strategy through execution
Establish KPIs and manage reporting, focusing on ROI and performance
Analyze results using attribution and analytics to inform optimization and future planning
Manage always-on programs, program and product launches and statewide campaigns from planning through reporting
Support new business efforts by contributing to proposals, planning and client presentations