Integrated Marketing Manager

point.me

1d•Remote

About The Position

As our team grows and campaigns scale, we’re hiring an Integrated Marketing Manager to keep us aligned, consistent, and moving fast across channels. This role is the connective tissue of the marketing organization - equal parts project manager, partner wrangler, content integrator, and brand steward. You’ll connect the dots across brand, product marketing, PR, content, growth, and creative to ensure campaigns are cohesive, well-briefed, and well executed. You’ll play a critical role in keeping calendars and launches on track, creative tightly aligned to strategy, our PR engine supported, and our brand consistent across every surface. If you’re highly organized, strategically minded, and thrive in cross-functional environments, this role is built for you.

Requirements

4–7+ years of experience in marketing, brand, product marketing, or integrated campaign roles
Experience managing cross-channel campaigns
Proven ability to brief creative and editorial teams clearly and effectively
Experience collaborating with PR teams on launches and media moments
Excellent project management and organizational skills
Clear communicator who is comfortable coordinating across multiple stakeholders
Strong instincts for brand, storytelling, and campaign pacing

Nice To Haves

You’re energized by keeping 10 things moving at once, not just finishing one big project
You notice when messaging feels off-brand before anyone asks you to
You’d rather over-communicate a risk than let it become a problem
Are the most organized person in the room
Care deeply about quality without getting stuck in perfection

Responsibilities

Support execution of brand and product go-to-market campaigns from brief through launch
Translate high-level strategy into clear campaign plans with defined timelines and deliverables
Align messaging and assets across social, lifecycle, paid, blog, partnerships, and earned media
Partner closely with Product feature launches and key product moments
Manage cross-channel execution plans based on point.me [http://point.me] positioning and messaging frameworks
Ensure product narratives are consistent across lifecycle marketing, campaign creative and content
Coordinate launch timelines across Brand, Growth, PR, and Lifecycle
Help operationalize GTM plans so nothing slips between strategy and execution
Write clear, strategic briefs for creative, lifecycle marketing, and design teams
Brief editorial writers with strong narrative direction and messaging guardrails
Coordinate campaign kickoffs and manage cross-functional feedback loops
Work with marketing leadership to ensure all creative and content ladders back to campaign objectives and brand standards
Partner closely with PR and our Editor-in-Chief to align campaign timing with media outreach and pitches
Coordinate messaging frameworks, talking points, and supporting assets for PR moments
Ensure earned media efforts feel integrated — not bolted on
Maintain the master marketing calendar
Create visibility across Product, Growth, Lifecycle, Creative, Partnerships, and PR
Flag risks early and bring structure to fast-moving initiatives
Act as a brand steward across campaigns, partnerships, and external-facing content
Maintain campaign documentation and key messaging frameworks
Serve as a detail-oriented final pass before major launches