Integrated Marketing Manager

Signorelli Company • The Woodlands, TX

1d

About The Position

Reporting to the Senior Vice President of Marketing, the Integrated Marketing Manager oversees all aspects of TSC integrated marketing campaigns to effectively promote the organization, divisions and community brands. This position manages the Communications Specialist (media relations and organic social) and ensures a cohesive and aligned digital presence across all digital channels. Responsibilities include developing and executing multi-channel strategies, managing paid advertising and website/SEO initiatives, analyzing performance data to optimize ROI, and providing actionable insights to guide marketing decisions across the organization.

Requirements

• Bachelor’s degree in marketing, communications, or related field
• 5+ years’ experience in integrated or digital marketing supporting multiple business lines
• Strong understanding of paid media, email marketing, social media, SEO and website best practices
• Strong analytical skills; ability to translate data into actionable insights
• Experience writing messaging for email, web and paid campaigns
• Demonstrated ability to develop creative, audience-driven multi-channel digital campaigns that engage, inform and motivate

Nice To Haves

• Real estate or homebuilding industry experience desired
• Experience managing or supervising team members preferred
• HubSpot experience preferred
• Certifications in Google AdWords and other social media certifications preferred

Responsibilities

• Manage, mentor and support the Communications Specialist (media relations and organic social).
• Align organic social content and media initiatives with integrated marketing campaigns.
• Collaborate with Leadership, Creative, Sales, Divisional Marketing Managers and Operations teams to support campaign execution.
• Plan and oversee integrated campaigns across email, paid media, organic social, web, SEO and digital platforms.
• Build campaign briefs, timelines, creative direction, UTMs and KPIs to support company-wide and division-level initiatives.
• Support divisional teams in driving qualified leads, optimizing the marketing-to-sales funnel, and tracking performance to identify improvement opportunities.
• Develop and manage email campaigns, automated workflows, and lifecycle journeys in CRM.
• Oversee segmentation, personalization, A/B testing, deliverability, UTM tracking and performance reporting.
• Develop paid media strategies that support company initiatives, including Meta, LinkedIn, TikTok, Pinterest, Microsoft and Google Ads campaigns.
• Collaborate with external agency to maintain budgets, review performance and recommend optimizations to hit goals
• Oversee the strategy, direction, and integration of organic social efforts in partnership with the Communications Specialist.
• Collaborate with divisional teams to determine community-specific website strategy and/or development ensuring alignment with brand standards and user experience best practices
• Lead ongoing SEO in partnership with third-party vendors to maximize performance goals utilizing keyword targeting, on-page optimization and search ranking metrics.
• Create and optimize CRM to track leads, conversions, CPL, CPA, ROI and other KPIs
• Create data-checking tools to maintain integrity of reports and dashboards
• Collaborate with Marketing Managers to research trends and insights from internal data
• Create ad hoc reports, as requested by Marketing Managers or leadership
• Conduct competitive analyses and monitor new technologies or opportunities
• Ensure trackability for all possible advertising venues, including UTM/QR codes
• Research new technologies and digital advertising opportunities
• Lead partnerships with CRM integrations, portal creation, or campaign management
• Manage communication, contracts, terminations, and requests
• Research and vet new vendors, potential partners, or opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level