Instructional Designer & Trainer

Lamar Advertising Company • Baton Rouge, LA

20d • $60,000 - $72,000 • Onsite

About The Position

Lamar's Corporate Office is looking for a dynamic Instructional Designer & Trainer to help build the next generation of professional development at Lamar. This role involves crafting entire learning journeys that empower the team to thrive. It requires a seasoned professional with demonstrated experience in live training facilitation, training needs assessment/gap analysis, and a strategic mindset to drive enterprise-wide professional development initiatives.

Requirements

• Bachelor’s Degree
• 5 years of experience in Training & Development required (2 of which must be in HR)
• Proven track record of designing and delivering live (in-person and/or virtual) training programs to diverse audiences
• PHR or Training Certification
• OR equivalent combination of education and experience
• Ability to conduct needs assessments and KSA gap analyses to assist in designing and developing comprehensive learning paths and effective instructional content.
• Skill in delivering engaging presentations and training sessions (in-person and online), managing group dynamics, and fostering interaction and motivation among learners through a coaching and mentoring approach.
• Excellent verbal, written, and visual communication skills for explaining complex information clearly and concisely, combined with effective interpersonal and diplomatic skills to collaborate across all organizational levels.
• Proficiency with Learning Management Systems (LMS, UKG Pro Learning preferred), common office software (Microsoft Office, Google Workspace), and the ability to ethically leverage AI tools for HR functions such as data analysis and process automation.
• Demonstrates strong analytical and proactive problem-solving skills, exercising sound judgment, continuous attention to detail in high-stakes situations, and effective time management to meet deadlines.
• Innovative and proactive problem-solving skills with the ability to exercise integrity and sound judgment in complex and ambiguous situations.
• Work requires continuous attention to detail in understanding legal requirements, composing, typing, and proofreading communications and training materials, establishing priorities, and meeting deadlines.
• Ability to work in a team environment.

Nice To Haves

• Bachelor's degree, preferably in HR or Training & Development
• Experience with instructional design
• Experience with UKG Pro Learning
• Membership in professional training or instructional design organization

Responsibilities

• Provide strategic input to develop enterprise-wide learning and development strategies in partnership with leadership/executives.
• Assist with determining appropriate participants for all professional development events.
• Conduct learning need assessments and gap analyses to identify organizational KSA deficiencies.
• Design, create, and curate comprehensive courses, curricula, and/or learning journeys, including instructor-led training, e-learning, blended formats, etc.
• Assist with research related to identifying appropriate professional development solutions.
• Customize learning content and delivery methods to meet regulatory and compliance requirements specific to our industry.
• Demonstrate expertise in classroom facilitation, managing live training environments, encouraging participation, and handling group dynamics.
• Deliver engaging training sessions, workshops, and webinars.
• Facilitate live training experiences both in-person and virtually, adapting delivery styles to meet participant needs in order to maximize learning retention.
• Support talent development initiatives such as leadership development, onboarding, and career pathing.
• Assess and evaluate the effectiveness of learning programs through surveys and performance metrics.
• Assist with various administrative duties related to professional development programming.

Benefits

• A comprehensive 2-month training program
• Ongoing professional development and internal leadership programs to maximize your career potential
• Multiple medical plan options and health savings account
• Hospital, Critical Illness, and Accident coverage
• Short & long-term disability and paid parental leave
• Employee Stock Purchase Plan
• 401k plan with company match
• Up to $1,200 value in employer-paid HSA contributions and cash rewards for engaging in our wellness program
• A people-first culture that invests in connection, community involvement, and transparency around employee feedback

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level