Insights Senior Manager, US Oncology

AstraZenecaGaithersburg, MD
$147,900 - $221,800Onsite

About The Position

The Insights Senior Manager, US Oncology generates actionable insights that help shape brand strategy and tactics based on a combination of primary research and secondary data across customer segments – HCP and Consumer. The Insights Senior Manager will use sound market research along with strong analytical and strategic thinking skills to guide brand teams in making key decisions, informing brand performance and forecasts, developing promotional tactics, and overall brand strategy. Keys to success in this position are superlative communication, consultative and influencing skills, and a strong knowledge of primary market research techniques and secondary data analysis. This role reports to the Senior Director, Integrated Insights and sits within US OBEX (Oncology Business Excellence), an inclusive team that partners with the US Oncology commercial organization to drive strategic decisions by providing objective, data-driven insight generation and analytics.

Requirements

  • Bachelor's degree, with a preference for a quantitative field (e.g., Engineering, Data Science, Statistics, Math, Economics, Computer Science, Operations Research)
  • 4+ years of experience at a pharmaceutical / biotechnology manufacturer or working in the biopharmaceutical industry (e.g., management consulting, market research, data/analytics, investment banking)
  • 2+years of primary market research and analytical experience applying varied primary research techniques and secondary information analysis
  • Proven ability to influence laterally and vertically
  • Strong understanding of primary market research tools and techniques

Nice To Haves

  • Advanced degree in a quantitative field or Advanced Marketing Degree (e.g., MBA)
  • Insights launch experience with a new brand or indication
  • Experience working in Oncology
  • Experience working with AI tools for insight generation, AI agent building, and monitoring AI hallucinations.
  • Experience working with synthetic respondent panels/digital twins for Insights.

Responsibilities

  • Identify key business needs with stakeholders and build research/analysis plans to deliver actionable insights to shape strategy, collaborating closely with forecasting and analytics colleagues
  • Continuously assess priorities on market research / insight plans and execute market research projects with minimal supervision by leading external agency work; develop and maintain market research project budget
  • Translate insights results to inform forecasting assumptions and recommended strategic & tactical actions to brand leadership
  • Establish and manage ongoing competitive and market intelligence monitoring, competitor news; deliver analyses that highlight market gaps, opportunities and threats.
  • Build reports and presentations that clearly and succinctly highlight the actionable insights combined with business implications & options
  • Compile, analyze, and visualize findings from secondary datasets like claims, EMR data etc and/or sales data (including identification and appropriate use of data sources), in partnership with Analytics colleagues
  • Lead insights metrics/KPI tracking for the brand (e.g., ATU, quant data etc), acting as the voice of HCPs and consumers for the brand
  • Create the integrated insights picture for the brand, weaving together primary market research, CI, secondary analysis, and analytics from US Insights & Analytics colleagues

Benefits

  • qualified retirement program [401(k) plan]
  • paid vacation and holidays
  • paid leaves
  • health benefits including medical, prescription drug, dental, and vision coverage
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