Insights and Content Strategy Manager

GN Group • Chicago, IL

1d • Hybrid

About The Position

SteelSeries is seeking a highly analytical and agile Insights and Content Strategy Manager to lead their social media and influencer content initiatives. This role is crucial for translating raw performance data into actionable content plans, focusing on maximizing audience attention across various platforms. The manager will be the central point for a small, impactful team, driving strategy based on insights, testing, and iterative improvements. Success will be measured by the ability to identify trending content, rapidly scale successful formats, and guide the team towards an attention-first roadmap. The role involves treating audience attention as a key metric, reallocating resources to high-performing content, and building systems for scalable content publishing.

Requirements

• Proven track record in social media strategy, content planning, or digital marketing with heavy analytics ownership—ideally 4–7+ years in gaming, entertainment, or consumer tech.
• Strong proficiency in social analytics tools (native platform analytics, Sprinklr, Sprout Social, Hootsuite, or similar) and comfort working directly in platform UIs.
• Demonstrated ability to turn data into clear content roadmaps, calendars, and prioritized test plans that drive measurable engagement and growth.
• Excellent written and verbal communication skills; able to simplify complex insights into sharp recommendations for cross-functional partners and executives.
• Detail-oriented with strong project management skills: you hit deadlines, keep multiple campaigns straight, and communicate proactively.
• Familiarity with content operations, asset management, and workflow processes that keep small teams moving quickly.
• Treats attention as the most valuable, constantly shifting asset in marketing and understands that winning requires relentless experimentation and native content on each platform.
• Ownership mentality: thrives in a small team, takes full responsibility for the numbers, and never says “that’s not my job.”
• Bias for speed and shipping: prefers to run smart tests quickly rather than wait for a perfect brief.
• Deep curiosity about gaming culture, memes, platform updates, and niche communities.
• Comfort guiding others: enjoys telling editors, designers, and influencers what’s working, what to double down on, and where to pivot—backed by data but delivered with empathy and clarity.

Nice To Haves

• Experience with content calendar tooling and asset management systems.
• Background in gaming or tech brands, live events, sponsorships, or creator/partner programs.
• Strong storytelling ability—pairing data with compelling narratives that get leaders to act.

Responsibilities

• Own and continuously evolve the global social content calendar across TikTok, Instagram, YouTube, X/Twitter, Facebook, Twitch, and emerging formats, ensuring alignment with campaigns, product launches, esports, and creator initiatives.
• Build and maintain a living “attention map” that shows where the brand is winning, where it’s behind, and which content pillars need more or less investment.
• Monitor performance data daily (engagement, reach, watch time, CTR, retention curves, saves/shares, follower growth) and rapidly translate signals into clear instructions for content adjustments and experimentation.
• Run lightweight experiments on hooks, formats, posting cadences, and thumbnails; track results and socialize learnings quickly for rapid iteration.
• Lead post-mortems on campaigns and tentpoles, turning results into sharp, prioritized changes for future initiatives.
• Develop and present clear campaign briefs, content themes, and daily/weekly posting plans rooted in data but written in plain language.
• Serve as a core strategic partner to the Social Media Director, Community Director, and Esports & Influencer Managers, guiding creative and time allocation across regions.
• Support cross-functional initiatives (product launches, esports events, sponsorships, creator programs) with meticulous planning and attention-led prioritization.
• Build repeatable systems—templates, calendars, playbooks, dashboards—to increase content output without sacrificing quality.
• Maintain a library of content templates, recurring formats, asset checklists, and posting playbooks.
• Ensure content plans comply with platform guidelines, brand safety, copyright, and accessibility requirements.
• Create concise monthly and quarterly reporting for leadership that connects channel performance to business and brand outcomes.
• Tell a compelling story with data, explaining not only what happened but why, and outlining future actions.

Benefits

• Full-time position (Monday - Friday), 40 hours/week
• Hybrid position with preferred onsite collaboration 3 - 4 times a week

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed