Insights and Content Strategy Manager

SteelSeries • Chicago, IL

1d • Hybrid

About The Position

SteelSeries is seeking a highly analytical and agile Insights and Content Strategy Manager with a deep understanding of social media, gaming culture, and audience engagement. This role is central to shaping the company's social media and influencer content strategy by leveraging data-driven insights and continuous testing. The successful candidate will manage a dedicated social and influencer team, transforming performance data into actionable content plans. Key responsibilities include owning the social content calendar, translating insights into strategic actions, and collaborating with various directors and managers across global regions. Success will be measured by the ability to identify trending content, optimize content production based on these signals, and guide the team towards an attention-first strategy. The role emphasizes treating audience attention as a valuable asset, reallocating resources to high-performing content, formats, and platforms, and developing systems for scalable content publishing.

Requirements

• Proven track record in social media strategy, content planning, or digital marketing with heavy analytics ownership—ideally 4–7+ years in gaming, entertainment, or consumer tech.
• Strong proficiency in social analytics tools (native platform analytics, Sprinklr, Sprout Social, Hootsuite, or similar) and comfort working directly in platform UIs.
• Demonstrated ability to turn data into clear content roadmaps, calendars, and prioritized test plans that drive measurable engagement and growth.
• Excellent written and verbal communication skills; able to simplify complex insights into sharp recommendations for cross-functional partners and executives.
• Detail-oriented with strong project management skills: you hit deadlines, keep multiple campaigns straight, and communicate proactively.
• Familiarity with content operations, asset management, and workflow processes that keep small teams moving quickly.
• Treat attention as the most valuable, constantly shifting asset in marketing and understand that winning requires relentless experimentation and native content on each platform.
• Ownership mentality: you thrive in a small team, take full responsibility for the numbers, and never say “that’s not my job.”
• Bias for speed and shipping: you’d rather run three smart tests this week than wait for a perfect brief next month.
• Deep curiosity about gaming culture, memes, platform updates, and niche communities; you’re immersed in the same feeds as our audience.
• Comfort guiding others: you enjoy telling editors, designers, and influencers what’s working, what to double down on, and where to pivot—backed by data but delivered with empathy and clarity.

Nice To Haves

• Experience with content calendar tooling and asset management systems.
• Background in gaming or tech brands, live events, sponsorships, or creator/partner programs.
• Strong storytelling ability—pairing data with compelling narratives that get leaders to act.

Responsibilities

• Own and continuously evolve the global social content calendar across TikTok, Instagram, YouTube, X/Twitter, Facebook, Twitch, and emerging formats, ensuring alignment with campaigns, product launches, esports, and creator initiatives.
• Build and maintain a living “attention map” that shows where we’re winning, where we’re behind, and which content pillars need more or less investment.
• Monitor performance data daily (engagement, reach, watch time, CTR, retention curves, saves/shares, follower growth) and rapidly translate signals into clear instructions: “do more of this,” “kill/adjust this,” “test these 3 variants next.”
• Run lightweight experiments on hooks, formats, posting cadences, and thumbnails; track results and socialize learnings quickly so the team can iterate in days, not quarters.
• Lead post-mortems on campaigns and tentpoles, turning results into sharp, 1–2 page debriefs with specific, prioritized changes for next time.
• Develop and present clear campaign briefs, content themes, and daily/weekly posting plans that are rooted in data but written in plain language for creators, editors, and stakeholders.
• Serve as a core strategic partner to the Social Media Director, Community Director, and Esports & Influencer Managers—helping them decide where to put their creative and time, and what to scale across EMEA, APAC, and the Americas.
• Support cross-functional initiatives (product launches, esports events, sponsorships, creator programs) with meticulous planning, attention-led prioritization, and tight coordination.
• Build repeatable systems—templates, calendars, playbooks, dashboards—that increase the team’s content output without sacrificing quality.
• Maintain a library of content templates, recurring formats, asset checklists, and posting playbooks that make it faster and easier for the Video Editor and rest of the team to execute.
• Ensure content plans comply with platform guidelines, brand safety, copyright, and accessibility requirements.
• Create concise monthly and quarterly reporting for leadership that connects channel performance to business and brand outcomes, with clear recommendations on what to do next.
• Tell a compelling story with data—showing not only what happened, but why, and what we’ll do differently going forward.

Benefits

• Full-time position (Monday - Friday), 40 hours/week
• Hybrid position with preferred onsite collaboration 3 - 4 times a week
• Chicago area candidates (preferred)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed