Insights and Analytics Manager, Reputation & Content Strategy

Amazon • Arlington, VA

4d

About The Position

Amazon is seeking an Insights and Analytics Specialist to support measurement, reporting, and data analysis across Amazon's internal communications channels. In this role, you will execute analytics projects, build dashboards, and provide data support to communications leaders, channel owners, editors, and event managers. You will work closely with the Insights and Analytics Manager to translate data into actionable insights that improve content performance and audience engagement.
The ideal candidate combines strong technical analytics skills with clear communication abilities. You are detail-oriented, curious about audience behavior, and passionate about using data to solve problems. You thrive in a fast-paced environment, can manage multiple projects simultaneously, and work backwards from stakeholder needs. You have hands-on experience with data visualization tools, Excel, SQL, and AI-assisted and agentic AI development tools (e.g., Kiro, Cursor, Claude Code) and can translate complex data into clear, digestible insights for non-technical audiences.

Requirements

• Experience working with large-scale data mining and reporting tools (i.e. SQL, MS Power Query, Python), or experience in Excel (macros, index, conditional list, arrays, pivots, lookups)
• Experience with reporting and Data Visualization tools such as Quick Sight / Tableau / Power BI or other BI packages
• Experience using data and metrics to determine and drive improvements
• 3+ years of working cross functionally with tech and non-tech teams experience
• 3+ years of experience in digital analytics, business intelligence, or data analysis
• Bachelor's degree in a quantitative field (Statistics, Mathematics, Economics, Computer Science) or equivalent experience

Nice To Haves

• Experience in media, publishing, communications, or content analytics
• Hands-on experience with A/B testing methodologies and statistical analysis
• Familiarity with audience measurement tools and web analytics platforms
• Hands-on experience with SQL and A/B testing; familiarity with Python/R, AWS data storage solutions, and AI-assisted development tools (e.g., Cursor, Kiro, GitHub Copilot) is a plus
• Experience in internal communications or employee engagement analytics
• Proven ability to translate complex data into clear, actionable insights for non-technical stakeholders
• Strong project management skills with ability to manage multiple priorities
• Track record of being detail-oriented and self-motivated
• Experience creating documentation and training materials for analytics tools
• Skilled at data visualization and dashboard creation (e.g., Tableau, AWS Quicksight, Power BI) to translate complex analytics into clear, actionable insights

Responsibilities

• Build and maintain dashboards, reports, and analyses that demonstrate the impact of internal communications across channels
• Execute weekly, monthly, and quarterly reporting on communications performance metrics and audience insights
• Support ad-hoc analytics requests from channel leads, editorial teams, and stakeholders
• Monitor channel performance and flag trends, anomalies, or opportunities to the Insights and Analytics Manager
• Partner with channel and editorial leads to help them understand their audience data and performance metrics
• Support A/B testing and experimentation efforts by setting up tests, tracking results, and analyzing outcomes
• Educate communications team members on how to use self-service analytics tools and interpret their data
• Create documentation and training materials for data tools and reporting processes
• Work with Product and Tech teams to improve data quality, tagging, and tracking capabilities
• Collaborate with channel and editorial leads to define metrics that accurately measure content impact
• Partner with internal research teams to incorporate audience insights into reporting
• Support the Insights and Analytics Manager on strategic projects and deep-dive analyses
• Identify opportunities to automate reporting and improve data workflows
• Stay current on digital analytics trends and best practices
• Recommend improvements to measurement frameworks and data collection methods
• Contribute to the team's analytics roadmap and capability-building efforts

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level