Manager, Insights, Strategy & Analytics – Unscripted Series

Sony Pictures Entertainment•Culver City, CA

2d•$93,000 - $120,000

About The Position

Sony Pictures Television Studios (SPTS) is seeking a Manager to join its Insights Strategy & Analysis Team, supporting unscripted series. This role will work consultatively with senior executives and cross-functional teams to deliver insights that drive creative development, content strategy, and marketing. The Manager will be an expert on the entertainment marketplace, commissioning trends, customer needs, and audience tastes, elevating the consumer's voice and providing strategic content insights to support Sony Pictures Television's success as an independent studio. Utilizing secondary and syndicated data, primary research, ratings, consumption data, and social listening, the Manager will support key SPT series throughout their lifecycles. Responsibilities include actionable insights and strategies for trend identification, landscape opportunity analysis, concept and pilot testing, content positioning, content promotion, and launch/post-launch analyses. This role will significantly influence content creation, optimize audience engagement, and enhance content quality. The Manager will report to the Director Of Insights, Strategy & Analytics – Unscripted Series, Superheroes, Sci-Fi, Fantasy.

Requirements

5-7 years of experience in media and entertainment research, market intelligence, data analytics, social data analytics, and/or business strategy or consulting.
Ability to synthesize information from multiple sources and tell clear, concise stories with data.
Expert understanding of TV landscape, including linear networks, digital/SVOD platforms, and emerging media platforms, as well as of the TV production business model.
Experience with Nielsen Ratings viewership measurement (NNTV, NPower, SVOD Content Ratings, Total Content Ratings), Ad Intel, and with digital (AVOD, VOD, SVOD etc.).
Experience with social and YouTube measurement to report on social campaign performance, identify trending content and audience behaviors and familiar with tools like Talkwalker, Tubular, and TikTok analytics.
Familiarity with or fluency in managing qualitative and quantitative primary research projects.
Proficiency with analytical tools like Tableau and in Microsoft Office suite (PowerPoint, Excel, Outlook, Word).
Strong interpersonal, consensus-building skills, with ability to communicate and achieve results across multiple stakeholders.
Confident and self-motivated; able to own projects and execute them at a high level.
Respectful, friendly, and approachable with a positive outlook and attitude.
Exceptional organization and project management skills, ability to prioritize multiple projects.
Collaborative and transparent with experience working in a matrixed, multicultural, and international organization.
Bachelor’s degree required, preferably in the fields of Marketing, Communications, Economics, Psychology, Social Sciences, Data Science, or related fields.
Passion and curiosity for film and television!

Nice To Haves

Experience working with Creative Executives a plus.

Responsibilities

Embed with internal teams as the “face of research” on any research aspect of assigned titles.
Provide holistic insights that pull together primary, syndicated, social and performance data on title and synthesize into a cohesive story.
Produce and present insights deliverables on titles, including performance insight memos, social analysis/strategy, franchise insights, etc.
Lead title research including design, fieldwork, and execution of primary research studies including, but not limited to, IP evaluation, concept explorations, pilot testing, season diagnostics, etc.
Generate material across life-cycle of title – sales, brand partnerships, consumer products, experiences, etc.
Manage projects both with internal stakeholders and external vendors, actively communicating on project timelines, budget, deliverables.
Coordinate with partners across Sony Pictures Entertainment and contribute to cross-functional teams with multiple stakeholders.
Leverage primary and secondary research and data sources, including performance data and social analytics, to evaluate genre landscape & content trends.
Generate strategic insights on genre and content trends to futureproof creative strategies.
Represent genre expertise internally – design a roadmap of projects and deliverables to proactively communicate genre insights as a vital, trusted resource for senior leaders.
Enhance understanding of the competitive landscape.
Design best-in-class deliverables that concisely and effectively communicate insights.
Clearly articulate and translate complex, data-driven insights into crisp, actionable takeaways.
Develop strategic insights and communicate those to creative teams and to senior leaders.
Present findings to key stakeholders including senior leadership, development, current programming, marketing/PR, as well as to EPs, production companies, etc.
Liaison between US/Culver City team in all areas (e.g. TV Production Insights, Data Analytics).
Collaborate closely with team members to provide holistic insights.
Establish close, effective relationships with creative, marketing, and partners across Sony.