Insight Analyst

Verve•New York, NY

1d•Hybrid

About The Position

Verve is seeking an Insight Analyst to transform search, polling, conversational AI, and marketing campaign data into actionable insights. This client-facing role requires a strong analytical foundation, storytelling ability, and curiosity about AI's impact on consumer behavior. The analyst will use SQL, Python, and AI/LLMs to interpret data, help build AI-supported tools, and report on how consumer behavior, media, and AI influence brand impact. The position reports to stakeholders.

Requirements

1–2 years of professional experience in an insights, strategy, analytics or consumer research role within a media agency, ad tech, publisher, or in-house marketing / consumer insights team.
Strong understanding of the digital advertising ecosystem, media landscape and campaign measurement fundamentals: including performance KPIs, brand lift and how to evaluate marketing effectiveness.
Ability to turn raw data into compelling and commercially relevant stories that lead to action. You know how to build a presentation with a strong narrative that is more than a collection of charts.
Outstanding verbal and written communication skills, with the confidence to convey information clearly.
Experience using AI as a thought partner for insight development, applying sound judgment, fact-checking and business context to refine prompts and ensure quality of output.
SQL: Foundational knowledge of SQL, with the ability to write, customize and debug queries to collect data to support analysis.
Data Analysis: Proficient in quantitative skills with the ability to work through datasets, identify meaningful patterns and trends and connect findings back to business questions.
AI as a technical enabler: Familiarity with code-specific AI such as Claude Code or Codex with an understanding of how to incorporate instruction sets, repeatable functions and automate workflows focused on data collection, analysis and producing reporting.

Nice To Haves

Ability to test, validate and debug AI-generated code, with proficient knowledge of SQL and Python to streamline analysis, verify accuracy and automate reporting.
Experience working with Databricks, Snowflake or other similar unified data analytics platforms.
Experience with Python data analysis libraries such as pandas, scikit-learn, matplotlib, PyMC and related packages for statistical analysis, visualization and modeling.

Responsibilities

Bring an Entrepreneurial and Curious Mindset: Demonstrate initiative, a willingness to question established methods, seek better ways of working, approach problems through the lens of business value, and adapt to a rapidly changing marketing, media, and AI environment.
Turn Data into Clear, Compelling Stories: Translate search, polling, conversational AI, and campaign data into persuasive narratives for clients and internal teams to shape marketing strategy, strengthen recommendations, and create compelling narratives that connect clearly to action.
Support Insight Projects from Brief to Delivery: Contribute across the full project lifecycle, from interpreting briefs and shaping hypotheses to exploring data, developing the story, and delivering polished outputs for clients and commercial teams, utilizing AI as a core part of the insight toolkit.
Be a Trusted Partner: Serve as a point of contact for internal stakeholders and clients, helping them understand measurement results and relate to market intelligence research.