Market Insight Lead Analyst- Hybrid

Cigna Group•Plano, TX

2d•Hybrid

About The Position

Cigna-Evernorth Services, Inc. seeks a Market Insight Lead Analyst in our Plano, TX location to develop and execute enterprise-wide multi-step automated email marketing campaigns aimed at strengthening customer relationships with the enterprise. This role involves configuring complex testing scenarios, facilitating automated communications, integrating with Salesforce Data Cloud, and ensuring campaign adherence to data quality and HIPAA guidelines. The analyst will also be responsible for deploying and monitoring live campaigns, maintaining account-based marketing plans, and providing subject matter expertise on email marketing best practices.

Requirements

Bachelor's degree or foreign equivalent in Computer Science and Engineering, Marketing, Business Analytics or related plus two years of digital marketing experience.
Experience with Oracle Eloqua
Experience with Litmus
Experience with Adobe Photoshop
Experience with Dreamweaver
Experience with requirement gathering, documentation, and implementation
Experience with HTML
Experience with CSS
Experience with Data management
Experience with data interpretation
Experience with software integration of Salesforce Data Cloud (SFDC) with marketing automation platforms
Experience with JavaScript
Experience with insight and dashboard reporting
Experience with A/B testing
Experience with Multivariate testing
Experience with holdout testing
Experience with send time optimization testing
Experience with audience segmentation testing
Experience with layout testing
Experience with design testing
Experience with Wrike
Experience with Aprimo
Experience communicating effectively with various stakeholders
Experience with campaign strategy planning
Internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload if working from home.

Responsibilities

Configure complex A/B testing, multivariate testing, holdout testing, send time optimization testing, audience segmentation testing, layout testing, and design testing campaigns using Oracle Eloqua.
Facilitate automated email communications by creating email automation flow, positioning assets that support the delivery of email campaigns, and configuring full software integration with Salesforce Data Cloud (SFDC) through requirements gathering, testing, documentation, and implementation.
Envision and outline the best campaign execution setup.
Draft and update Hypertext Markup Language (HTML) in emails and landing pages and test HTML coding in Litmus to ensure the emails appear/render as desired.
Ensure campaigns adhere to data quality standards and applicable HIPAA privacy guidelines.
Develop standards for data quality and make recommendations for data quality improvement.
Deploy and monitor live campaigns to ensure successful delivery of messages and provide support and troubleshooting as needed.
Maintain and execute multi-touch account-based marketing plans.
Drive campaign planning, testing, and execution while developing strong relationships with the internal creative services agency and marketing communications strategists.
Provide oversight, guidance, and subject matter expertise of email marketing best practices and applicable marketing tool capabilities during projects and campaign implementation.
Oversee quality assurance and quality control to meet corporate standards and data security best practices.
Coordinate with stakeholders to ensure the effectiveness of inbound and outbound data transfers between Salesforce and Eloqua.
Facilitate the seamless and consistent integration of data for use in campaigns and interpret the data resulting from successful marketing campaigns.
Participate in strategic sessions with stakeholders, technology leadership, external service providers, and structure teams to deliver end-user solutions driven by business needs and requirements pertinent to campaigns.
Ensure that individual technical solutions align with the future state architectural vision of marketing technologies.