Inside Sales Representative

Jeeter•San Diego, CA

13h•Hybrid

About The Position

DreamFields is a leading cannabis company, recognized as one of the top five in the industry, primarily through our #1 pre-roll brand, Jeeter. We are dedicated to producing world-class marketing, high-quality and innovative products, delivering exceptional customer experiences, operating cutting-edge processes, and fostering an amazing company culture and thriving work environment. With over 1,500 employees, we are proud to be one of the most loved employers in the industry. DreamFields is experiencing exponential growth and is one of the fastest-growing companies in the cannabis industry, aggressively expanding nationally into all legalized cannabis states. The Inside Sales Representative is a quota-carrying, high-activity sales role responsible for expanding Jeeter's footprint across dispensary accounts throughout California. This position is focused on driving revenue growth through proactive outreach, relationship-building, and pipeline conversion. This is a high-activity, high-accountability seat where success is measured daily and weekly against clear KPIs. Top performers will have a direct line to advancement as the Inside Sales team scales. This role centers on three core priorities: New Account Acquisition – Identifying and opening accounts that are not currently purchasing Jeeter products; Account Reactivation – Re-engaging lapsed customers and converting them back into active buyers; and Revenue Growth Within Existing Accounts – Increasing rate of sale and improving reorder cadence among smaller-volume accounts. The Inside Sales Representative partners closely with Field Sales, Sales Operations, and the Order Desk to ensure seamless execution and conversion of opportunities into consistent, recurring revenue. This is a metric-driven, high-accountability role where performance is measured daily and weekly against clearly defined KPIs. Top performers will have strong visibility and a direct path for advancement as the Inside Sales function continues to scale.

Requirements

Strong outbound sales capability with the ability to build rapport and close business via phone and email.
Comfortable operating in a high-activity environment (25+ calls and 20+ written touches daily).
Excellent verbal and written communication skills.
Proven ability to manage a sales pipeline and prioritize effectively.
Results-driven mindset with strong accountability for meeting KPIs and revenue targets.
High level of organization, time management, and follow-through.
Ability to collaborate cross-functionally and work within a team-based sales model.
Critical thinking and problem-solving skills to grow accounts and overcome objections.
Proficiency in CRM systems (Salesforce, HubSpot, LeafLink, Distru) and business tools (Microsoft Office / Google Workspace).
Solid understanding of customer relationship management and sales processes.
Must be at least 21 years of age and eligible to work in the cannabis industry in California.
Active California cannabis industry sales experience (brand, distributor, or licensed retailer).
2+ years of inside sales, B2B sales, or account management experience with a documented record of meeting or exceeding quota.
Working knowledge of California cannabis compliance (DCC regulations) and dispensary operations.

Nice To Haves

Established relationships with dispensary buyers or category managers in California
Experience in cannabis, CPG, or other high-velocity sales environments
Familiarity with BDSA, Headset, or similar cannabis analytics platforms
Experience working in a hybrid sales model with field sales teams.

Responsibilities

Own a defined California territory of dispensary accounts, driving new account acquisition, reactivation, and growth.
Execute a high-volume outbound sales cadence through calls, emails, and text outreach.
Prospect using BDSA, internal lists, and other data sources to identify and qualify new accounts.
Re-engage lapsed customers and convert them into active, repeat buyers.
Grow underperforming accounts (under $2,500/month) by increasing SKU penetration, menu placement, and reorder frequency.
Manage the full inside sales cycle: prospecting, qualifying, presenting, closing, and coordinating order fulfillment.
Maintain accurate, up-to-date CRM records, including account activity, pipeline stages, and next steps.
Consistently meet or exceed weekly and monthly KPIs, including activity, order volume, and revenue growth.
Partner cross-functionally with Field Sales, Sales Operations, Marketing, and the Order Desk to ensure seamless account management.
Support promotional execution, sampling programs, and merchandising initiatives to drive sell-through.
Provide feedback on customer needs, market trends, pricing, and competitive landscapes.
Ensure compliance with all California cannabis regulations and internal SOPs.