Inside/Outside Sales Representative - Construction Equipment

H O PENN MACHINERY•Bloomingburg, NY

1d•Hybrid

About The Position

H.O. Penn Machinery is seeking a motivated and achievement-driven Inside/Outside Sales Representative for Construction Equipment in Bloomingburg, NY. This role offers a base salary of $55,000/year with unlimited, uncapped commission potential. New hires may receive guaranteed commission during their first 12 months, tailored to experience, to provide income stability. The company invests in employee success with the necessary tools and support to build a strong sales pipeline.

Requirements

2+ years of experience in inside sales, outside sales, or territory sales, preferably in construction equipment, heavy equipment, industrial, or B2B environments.
Demonstrated ability to prospect, develop, and grow a sales territory, including cold calling, lead follow-up, and account management.
Strong customer-facing skills, including the ability to create an immediate positive buying experience for walk-in and field customers.
Ability to manage a hybrid work model, balancing in-office lead management with field-based territory development (2–3 days in each).
Proficiency with CRM systems and sales tools, including pipeline management, reporting, and customer data tracking.
Valid driver’s license and willingness to travel regularly throughout Sullivan and Ulster Counties (and support broader territories for inside sales coverage).

Responsibilities

Professionally handle walk-in inquiries and develop the assigned sales territory.
Create an immediate buying atmosphere for walk-in customers by greeting them in a welcoming and professional manner.
Maximize the Caterpillar percentage of industry new sales (PINS) in the sales territory by expanding the customer base, with emphasis on non-traditional growth opportunities.
Conduct annual reviews of all assigned accounts to maintain 100% coverage, ensuring accurate data and identifying new sales opportunities.
Utilize all sales tools to assist in closing business, including probing questions, deal sheets, financial merchandising, Extended Protection Plan options, negotiating skills, and product knowledge.
Ensure machine display and demo areas are presentable, have the needed machines, and are ready for customer use.
Contribute to the achievement of overall corporate goals through the profitable sale or leasing of Caterpillar equipment or other H.O. Penn product offerings in the assigned sales territory.
Maximize gross profit on all sales and rentals throughout the year.
Develop and utilize telephone skills along with provided tools and information to promote the features/benefits of Caterpillar equipment and the value of H.O. Penn's product and product support offerings.
Maintain and communicate accurate data regarding customer activities and interactions with H.O. Penn and competitors.
Cost-effectively manage sales coverage within the territory, being mindful of costs associated with demos, transportation, marketing, etc.
Support marketing efforts with activities such as attending customer events, participating in sales blitzes, and conducting campaign follow-up.
Effectively and efficiently contribute to the quality of the customers' experience with H.O. Penn Machinery Company.
Take ownership of customer problems, even when not directly responsible, and follow up to ensure proper resolution.
Become a trusted, knowledgeable resource for customers.
Adequately represent customers' needs to H.O. Penn Machinery Company with the proper sense of urgency.
Continually strive to develop product/industry knowledge and business intellect.