Information Partner Activation Manager

Rockwell Automation•Milwaukee, WI

1d•Hybrid

About The Position

The Information Partner Activation Manager is responsible for activating and scaling advanced offerings across our existing Partner Network. This role serves as the central point of coordination between internal teams and partner organizations, while driving partner investment, capability development, and measurable revenue performance (ARR growth) in SaaS offerings. You will combine partner-facing leadership, program management, and commercial execution to impact the following: Driving strategic changes within partner organizations. Orchestrating cross-functional internal teams. Delivering measurable revenue outcomes. You will report to the Director, Partner Evolution & Activation and work a hybrid schedule from either Milwaukee, WI or Mayfield Heights, OH office locations.

Requirements

Bachelor's degree
Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening.
Role estimated to require less than 5% travel

Nice To Haves

Bachelor's degree in business, engineering or technical discipline
Typically requires 5+ years' experience in sales, channel sales operations or market access partner experience.
3 years of sales or partner management experience with technology or software offers in the industrial space.
3 years of channel strategy and performance leadership experience, preferably with SaaS and subscription software offers in the industrial space, with a Value-Added Reseller (VAR) led go-to-market model.
Deep understanding of channel partners, what they value from vendors, what customers value from them, and how vendors enable and support channel partners.
Understanding of go-to-market strategy and the roles of different market access partners.
Experience managing, creating, planning and executing partner programs.
Ability to sell ideas and present strategies to an executive audience.
Expertise with stakeholder management and influential leadership, cross-functionally within a global, matrix environment.

Responsibilities

Partner Activation & Business Transformation: Lead activation of new offerings within assigned partners, driving adoption beyond legacy business models. Influence partner executives to invest in required capabilities (talent, systems, and processes). Assess partner maturity and implement targeted improvement plans across sales, demand generation, and operating model.
Program Leadership & Cross-Functional Orchestration: Act as the primary point of contact across internal functions (sales, marketing, enablement, operations). Ensure consistent execution of go-to-market strategies and partner programs. Coordinate onboarding, enablement, and ongoing program execution across stakeholders.
Partner Engagement & Execution Cadence: Lead regular partner operating rhythms (forecast calls, QBRs, business reviews). Identify risks, remove barriers, and align on growth actions. Share and scale best practices across the partner ecosystem.
Demand Generation & Pipeline Development: Align with marketing to drive campaigns, MDF utilization, and prospecting initiatives. Support partners in building and advancing qualified pipelines. Ensure disciplined opportunity management and CRM accuracy.
Reporting & Operational Discipline: Provide clear, standardized reporting on partner performance, risks, and opportunities. Maintain clean pipeline visibility to support forecasting and leadership insights. Ensure adherence to program standards, processes, and governance.