Influencer Strategist/Creator Partnerships (Contractor)

Sia•New York, NY

1d•$9,000 - $11,000•Hybrid

About The Position

Ready Set Rocket (a Sia Company) is looking for a Freelance Influencer Strategist to shape and execute creator partnerships that fuel integrated, performance-driven campaigns. This role requires close partnership with our Social, Growth, Creative and Paid Media teams to ensure creator content ladders into broader brand awareness, engagement and performance goals. You’ll bring a strong POV on the talent landscape, the ability to recognize and match creators to the right campaigns at the right moment, and the agility to work across diverse clients and categories.

Requirements

4-6+ years in creator marketing strategy, ideally within an advertising or creator-focused agency or integrated marketing brand environment.
Strong understanding of creator discovery tools including but not limited to Creator IQ, performance metrics, and contract negotiations.
Demonstrated ability to build relationships with creators, agents, and managers across platforms including Instagram, TikTok, YouTube, Snapchat, and LinkedIn.
Excellent written and verbal communication skills; strong ability to translate marketing goals into creator briefs.
Fluency in creator usage rights and licensing structures: organic vs. paid usage, whitelisting/Spark Ads/Partnership Ads permissions, term lengths, exclusivity windows, and renewal negotiation.
Experience collaborating with brand and growth teams; comfort linking UGC to media strategies and measurable outcomes on both the organic and paid sides.
Must be available during East Coast business hours (9am-5pm) for client and team meetings.
Highly organized, able to manage multiple campaigns and stakeholders simultaneously.

Nice To Haves

Advertising or creator agency experience is ideal
Health and wellness industry familiarity is a plus
Bachelors Degree preferred

Responsibilities

Identify and recruit creators whose personas, content and audiences align with brand strategy, target marketing segments, and campaign goals, ensuring authenticity and resonance.
Translate campaign objectives and paid media strategies into creator recommendations for paid ad content that drive attention and engagement, leading to measurable business impact.
Develop and roll out influencer briefs for product launches, seasonal pushes, tentpole activations or partnership amplification, in collaboration with Growth, Creative, and Client teams.
Structure usage terms up front — including paid amplification windows, whitelisting/partnership ad permissions, cross-platform repurposing, exclusivity, and renewal triggers. Ensure that creator assets align with and are cleared for the media plan before they're produced, not retrofitted after.
Lead contract negotiations, oversee creator licensing and budget allocations, and manage invoicing workflows in partnership with production and finance teams, ensuring campaigns remain on time and on budget.
Surface creator and content trends as well as emerging platforms to keep campaigns ahead of the curve.
Ensure activations are not standalone efforts, but integrated into paid, social, and creative channels for maximum impact.