Influencer Specialist

Campbell's • Camden, NJ

10d • Onsite

About The Position

Since 1869, Campbell's has connected people through food they love and is proud to be stewards of amazing brands. This role will bring Campbell's iconic brands to life through culturally relevant, creative storytelling and influencer partnerships, driving brand awareness, engagement, and conversion through social and influencer activations. The Influencer Specialist will contribute to a powerhouse team of culturally connected, business-building marketers shaping the future of brand engagement.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, or related field
• 2+ years of experience in influencer marketing or social media strategy
• Strong knowledge of major social platforms (Meta, TikTok,.)
• Experience using influencer tools (e.g., AspireIQ, GRIN, CreatorIQ, Upfluence)
• Strong communication and organizational skills

Nice To Haves

• Experience with affiliate marketing or paid influencer campaigns
• Data-driven mindset with experience in campaign reporting and analytics
• Existing network of influencer and creator relationships
• Strong storytelling ability with sound judgment in content creation
• Passion for digital culture, trends, and emerging platforms

Responsibilities

• Execute influencer marketing strategies aligned to brand awareness, engagement, and conversion goals
• Partner with agencies and internal PR and social team to identify, vet, and recruit influencers and brand ambassadors across platforms such as Instagram, TikTok, and YouTube
• Coordinate campaign logistics, timelines, and content approvals
• Build and maintain relationships with influencers and content creators
• Work with agencies and procurement to negotiate contracts, deliverables, and compensation in line with budget and campaign objectives
• Measure campaign performance using KPIs such as reach, engagement, conversions, and ROI
• Maintain influencer databases and continuously improve partnership performance
• Stay on top of cultural trends, platform behaviors, and emerging content formats to craft sharp influencer briefs that inspire best-in-class creative work
• Collaborate cross-functionally to ensure integrated and cohesive brand storytelling across all touchpoints

Benefits

• Medical insurance
• Dental insurance
• Short-term disability insurance
• Long-term disability insurance
• AD&D insurance
• Life insurance (for individual, families, and domestic partners)
• Matching 401(k) plan with immediate vesting
• Unlimited sick time
• Paid time off
• Holiday pay
• Free access to the fitness center (if in WHQ)
• Access to on-site day care (operated by Bright Horizons)
• Company store
• Campbell’s Cares program (matches employee donations and/or volunteer activity up to $1,500 annually)
• Employee Resource Groups (ERGs)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level