Influencer Specialist

Campbell's•Camden, NJ

11d•$64,600 - $92,900

About The Position

Since 1869, we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao’s Homemade, Snack Factory, Snyder’s of Hanover. Swanson, and V8. Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Requirements

Bachelor’s degree in Marketing, Communications, Public Relations, or related field
2+ years of experience in influencer marketing or social media strategy
Strong knowledge of major social platforms (Meta, TikTok,.)
Experience using influencer tools (e.g., AspireIQ, GRIN, CreatorIQ, Upfluence)
Strong communication and organizational skills

Nice To Haves

Experience with affiliate marketing or paid influencer campaigns
Data-driven mindset with experience in campaign reporting and analytics
Existing network of influencer and creator relationships
Strong storytelling ability with sound judgment in content creation
Passion for digital culture, trends, and emerging platforms

Responsibilities

Execute influencer marketing strategies aligned to brand awareness, engagement, and conversion goals
Partner with agencies and internal PR and social team to identify, vet, and recruit influencers and brand ambassadors across platforms such as Instagram, TikTok, and YouTube
Coordinate campaign logistics, timelines, and content approvals
Build and maintain relationships with influencers and content creators
Work with agencies and procurement to negotiate contracts, deliverables, and compensation in line with budget and campaign objectives
Measure campaign performance using KPIs such as reach, engagement, conversions, and ROI
Maintain influencer databases and continuously improve partnership performance
Stay on top of cultural trends, platform behaviors, and emerging content formats to craft sharp influencer briefs that inspire best-in-class creative work
Collaborate cross-functionally to ensure integrated and cohesive brand storytelling across all touchpoints

Benefits

Medical
Dental
Short and long-term disability
AD&D
Life insurance (for individual, families, and domestic partners)
Matching 401(k) plan
Unlimited sick time
Paid time off
Holiday pay
Free access to the fitness center (if in WHQ)
Access to on-site day care (operated by Bright Horizons)
Company store
Campbell’s Cares program matches employee donations and/or volunteer activity up to $1,500 annually
Variety of Employee Resource Groups (ERGs)