Influencer specialist

Stagwell Global•New York, NY

1d•Hybrid

About The Position

An Influencer Specialist assists in developing influencer strategies and campaigns for client brands that grow the brands’ awareness, social media presence and overall engagement with consumers, as well as providing strategic insight to clients/colleagues and mentoring team members.

Requirements

B.A. in Marketing, Public Relations or the like
One (1) to two (2) years of experience managing social influencer campaigns for brands and developing influencer content plans and strategies
Proficiency in Microsoft Office (Word, Excel, PowerPoint)
Proficiency with influencer discovery or management platforms (e.g. Creator IQ, Tagger, Archive or the like)
Familiarity with standard influencer and/or social media metrics
Demonstrate proper writing, editing, presentation and interpersonal communication skills, particularly when it comes to client communications (emails, memos, presentations, excel documents), but also with brand partner and agency communications

Nice To Haves

Mentoring team members
Providing strategic insight to clients/colleagues

Responsibilities

Develop influencer plans for clients
Manage start-to-finish social influencer campaigns for clients
Assist with building the strategy for and responsible for the execution of multi-faceted influencer programs across key categories, campaigns.
Continually work to identify areas of the business that would benefit from investing in influencers efforts.
Assist clients’ influencer partners
Establish and maintain a positive interaction with and between the brand and influencers and consumers.
Develop, maintain and update project timelines, oversee accurate posting of content by influencers, manage deadlines
Monitor social channels and manage influencer partners to help drive positive results for brands
Identify real-time engagement opportunities discovered via social listening; act upon opportunities
Identify negative content/risky content generated by partners; take action to minimize impact to the client or brand
Monitor and analyze program results; compile thorough and accurate reports.
Support event planning and execution for influencer activations, brand experiences, and campaign moments—coordinating all logistics such as booking car services, managing outside vendors, securing venues, and ensuring seamless on-site and digital integration of influencer content
Demonstrate proper writing, editing, presentation and interpersonal communication skills, particularly when it comes to client communications (emails, memos, presentations, excel documents), but also with brand partner and agency communications
Determine the need for support staff assistance for projects/program elements and manage support staff during execution
Understand the resources and tools needed to achieve the clients’ social media marketing/PR objectives; complete tasks that meet objectives
Build and maintain relationships with influencers on behalf of the agency and clients
Demonstrate an understanding of the social media and influencer landscape and how to use social channels to drive brand awareness and engagement for clients
Participate in agency brainstorm sessions for client programs
Assist in compilation of awards presentations
Conduct research for new business and business renewal opportunities
Develop and foster relationships with suppliers
Stay current with developments in social media, influencers, current trends, technology updates and top news stories in the clients’ and brands’ spaces
Deal constructively with client and personnel situations