Influencer Relations Manager

Signal Theory•Wichita, KS

18h

About The Position

Signal Theory is seeking an Influencer Relations Manager to meet the growing demands of our clients’ influencer and creator programs. The ideal person to fill this role will be experienced in focusing on the entire influencer ecosystem: finding the right creators, building real relationships with them and their reps, negotiating fair deals and keeping every program compliant and protected on all sides. The ideal candidate has 3 to 5+ years of hands-on influencer marketing experience and a current, practitioner’s understanding of how the creator economy is evolving. This person should be fluent in the realities of working with influencers as businesses in their own right, including their agents and managers, their boundaries and their leverage, and should be comfortable operating at the intersection of client legal teams, the influencer’s representation and our own agency counsel. This person should also be a confident, polished presence in front of clients, someone who can walk into a room and present influencer strategy, tactics and results with authority, and who naturally becomes the go-to person clients trust for anything influencer related.

Requirements

3 to 5+ years of hands on experience in influencer marketing or creator partnerships, agency side strongly preferred
Demonstrated experience negotiating influencer contracts and rates directly with talent or their agents
Working knowledge of FTC guidelines, usage rights, whitelisting and platform specific disclosure requirements
Experience collaborating with legal counsel on contract terms and risk mitigation
Fluency with influencer discovery and relationship management platforms and social listening tools ( (e.g. Sprout Influencer, Tagger)
Proven ability to manage multiple client programs and vendor relationships simultaneously under deadline
Strong presentation skills and confidence being client facing, including presenting strategy and results directly to client stakeholders
Bachelor’s degree in marketing, communications or a related field, or equivalent experience

Nice To Haves

Existing relationships with talent agencies or management companies
Experience working across both B2C lifestyle influencer programs and more niche B2B or trade creator partnerships
Comfort reading and redlining contract language even without a legal background
Understanding of paid amplification strategy for creator content
A point of view on where the creator economy is heading, not just where it has been
Sharp instincts for brand safety and reputational risk
Strong organizational skills and calm under pressure when timelines and personalities collide

Responsibilities

Lead influencer identification, vetting and evaluation across platforms using both data and judgment, including audience quality, brand fit, past controversies and content authenticity
Build and execute influencer strategies tied directly to client business goals rather than vanity metrics
Stay current on platform shifts, emerging creator formats and where audience attention is actually moving next
Maintain a living database of vetted talent, agency contacts and relationship history
Serve as the primary point of contact for influencers and their agents or management teams throughout the partnership lifecycle
Lead rate negotiations and deal structuring with a clear understanding of current market rates across tiers and platforms
Draft, review and manage influencer contracts and usage rights in coordination with legal counsel from the agency, the client and the influencer’s side
Navigate FTC disclosure requirements, whitelisting and paid media usage rights, exclusivity clauses and content ownership terms with confidence
Handle sensitive conversations with professionalism, including scope changes, brand safety concerns, timeline pressure and creator pushback, in a way that protects the relationship long term
Understand when and how to loop in legal on contract red flags, morality clauses, indemnification language or IP disputes before they become bigger problems
Own campaign timelines from briefing through content delivery and posting
Act as the connector between disciplines, including content, account management and creative on all influencer matters, taking in requests and routing them to the right people to execute
Collaborate with content and social team members to help activate across various social and digital platforms
Manage content approval workflows between clients, legal and influencers
Review influencer content for brand safety, contractual compliance and creative quality before it goes live
Manage on-site influencer activations at events, trade shows and brand experiences as needed
Troubleshoot in real time when content underperforms, gets flagged or requires a compliance edit post publish
Track and report on campaign performance using platform native and third-party analytics tools
Translate performance data into clear recommendations for future programs
Benchmark spend against results to help clients understand ROI across creator tiers
Serve as the client’s go-to point of contact for all things influencer, building trust as a strategic partner rather than an order taker
Confidently present influencer strategy, campaign recommendations and results directly to clients, including in new business and account growth conversations
Translate influencer trends, platform shifts and creator dynamics into clear, actionable points of view for clients
Represent the influencer discipline in cross-functional client meetings alongside PR, social and creative teams