Influencer Marketing & Content Manager

Canadian Tire Corporation•Laval, QC

68d

About The Position

The Influencer Marketing & Content Manager acts as a strategic and operational pillar in enhancing the visibility of Sports Experts and Atmosphere, actively contributing to strategic vision and content planning, in close synergy with social media, public relations, and the sponsorship portfolio. Both a strategist and an operational lead, this role designs and deploys influencer, public relations, and experiential ecosystems that generate measurable value for campaigns, partners, and sponsorships, while ensuring a consistent and distinctive brand voice across all touchpoints. Reporting to the Partnerships Manager, this role is responsible for designing, orchestrating, and optimizing high‑performance integrated strategies, in collaboration with internal teams, partner agencies, and talent.

Requirements

5+ years of experience in influencer marketing, public relations, or agency environments.
Bachelor’s degree in Marketing, Communications, or Public Relations.
Bilingual (French / English)
Strong expertise in influencer marketing, public relations, content, and brand activation, with a strong performance‑driven mindset.
Proven ability to manage complex initiatives in a matrixed environment.
Excellent relationship‑building, negotiation, and partner‑management skills.
Strong analytical capabilities: ability to translate business objectives into clear, measurable, and actionable strategies.
Excellent understanding of social media dynamics and content amplification.
Strong interest in sports, athletes, and sports communities.
Leadership and autonomy.

Nice To Haves

Experience working with talent, creators, or brand ambassadors (asset).

Responsibilities

Define, lead, and evolve the influencer marketing strategy in close alignment with content and social media strategies, based on business objectives.
Co‑build activation plans with agencies and internal teams (Social Media, E‑commerce, Sponsorships, and Campaigns), including integrated briefs, messaging, formats, products, KPIs, deliverables, and amplification scenarios.
Oversee the delivery of content (video, social, UGC, storytelling), ensuring native platform performance, editorial consistency, and strong potential for reuse and omnichannel amplification.
Contribute to the deployment and value creation of major sponsorship campaigns through an omnichannel approach.
Work in ongoing collaboration with the Social Media team to ensure editorial alignment and maximize organic and paid reach.
Define public relations priorities based on key marketing moments, launches, campaigns, products, and sponsorships.
Work closely with Social Media teams to identify PR content with strong social deployment potential and plan its omnichannel adaptation.
Define, track, and analyze KPIs across influencer, PR, and event initiatives, formulate recommendations, and document learnings.