Stoney CLover Lane- Influencer Manager

Stoney Clover Lane•New York, NY

5d•Hybrid

About The Position

The Influencer Manager will be responsible for building a multiprong influencer strategy designed to increase brand awareness and drive meaningful revenue for the brand. This role requires a deep understanding of influencer marketing, social media trends, and online communities. The ideal candidate is a creative and strategic thinker who can manage relationships with influencers, engage with the community, and contribute to the brand’s overall growth.

Requirements

Bachelor's degree in Marketing, Communications, or related field, or equivalent experience.
3–5+ years in influencer marketing, with a track record of building and scaling programs.
Proven ability to drive revenue through influencer partnerships, not just brand awareness.
Deep, hands-on knowledge of Instagram and TikTok — algorithms, content performance, creator ecosystems, and where trends are heading.
Creative and analytical in equal measure — you can ideate a campaign and pull a performance report with the same enthusiasm.
Experience managing contracts and negotiating with talent or talent reps.
Strong project management skills; able to run multiple campaigns simultaneously without dropping the ball.
Excellent communication and interpersonal skills, with the ability to build strong relationships with both internal teams and external partners.

Responsibilities

Design and own a multiprong influencer strategy spanning affiliate/revenue-driving partnerships, paid campaigns, and organic gifting.
Recruit and cultivate a roster of micro to macro creators on Instagram and TikTok whose audiences align with our brand values and target customer.
Stay ahead of emerging trends, sounds, and viral moments — rapidly inserting the brand into cultural conversations when the opportunity is right.
Own the gifting program end-to-end: product pulls, packaging, personalization, and shipping.
Manage contracts end-to-end — drafting, negotiating terms with talent and reps, and ensuring all deliverables and usage rights are fulfilled.
Own and scale Shop My strategy and paid partnerships that tie influencer activity directly to measurable revenue.
Balance brand metrics (reach, sentiment, cultural relevance) with performance metrics (conversions, ROI) across every campaign.
Stay aligned with product, content, and creative teams so influencer activity always syncs with launches, priorities, and brand messaging.
Own program reporting: gifting trackers, campaign metrics, revenue attribution, and ROI across all partnership tiers.
Bring data-backed recommendations to the table and present clear performance updates to internal stakeholders.
Partner with the e-command paid media teams to identify top-performing creator content for whitelisting and Spark Ads, maximizing reach and ROI on organic influencer posts.
Monitor brand sentiment, surface insights, and feed them back into marketing and product strategy conversations.
Source and surface UGC — identify and flag top organic content from customers and creators for repurposing across owned channels.
Curate influencer guest lists for events and provide on-site support — setup, engagement, gifting execution, whatever's needed.