Influencer Manager, freelance
About The Position
INNOCEAN USA, a full-service advertising agency located in sunny Huntington Beach, CA, is seeking a freelance Influencer Manager to join our Hyundai team. We are a hybrid workplace, x3 days week in-office. Candidates must be local to SoCal. This role is built for a connector, dealmaker, and relationship‑driven talent leader who knows how to turn partnerships into impact. From day one, you’ll own talent strategy, deals, and creator relationships—collaborating across the agency to develop bold, culturally relevant campaigns that move client brands forward. This role is for someone equally passionate about people, storytelling, and execution.
Requirements
- 3–5 years of experience in influencer marketing, social media, or creator partnerships
- Proven track record managing successful influencer campaigns end-to-end
- Strong understanding of social platforms (Instagram, TikTok, YouTube) and creator economy trends
- Experience working with paid media amplification (boosting, whitelisting, dark posting)
- Excellent project management and communication skills
- Ability to balance creative storytelling with performance-driven outcomes
- Candidates must be local to SoCal.
Nice To Haves
- Experience in automotive, or lifestyle brands is a strong plus
Responsibilities
- Develop and execute influencer marketing strategies aligned with Hyundai brand pillars, launches, and cultural moments
- Identify and vet creators across tiers (macro, micro, emerging) with an emphasis on cultural relevance, diversity, and brand alignment
- Build and maintain a robust influencer ecosystem spanning lifestyle, automotive, tech, and design
- Own end-to-end execution of influencer campaigns—from briefing and contracting to content delivery and reporting
- Lead always-on and tentpole campaigns (vehicle launches, partnerships, experiential moments)
- Collaborate with creative, social, and media teams to ensure integrated campaign delivery
- Partner with creators to develop authentic, high-performing content that balances brand storytelling with platform-native execution
- Provide clear creative direction while allowing for creator-led storytelling
- Ensure all content aligns with Hyundai brand standards and positioning
- Track, analyze, and optimize influencer performance using key KPIs (engagement, reach, CPM, conversions, brand lift)
- Translate data into actionable insights and recommendations for future campaigns
- Partner with paid media teams on boosting, whitelisting, and “spark” strategies to maximize content performance
- Build strong relationships with creators, talent managers, and influencer agencies
- Negotiate contracts, deliverables, and usage rights
- Stay ahead of industry trends, platform updates, and emerging creator opportunities
Benefits
- Access to our health benefits
- 401k match
- Paid sick days
- On-site Barista
- Beautiful campus across from the Pacific Ocean
Stand Out From the Crowd
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What This Job Offers
Career Level
Mid Level
Education Level
No Education Listed
