Influencer Manager

Walkup Studio•New York, NY

About The Position

Walkup Studio is a social-first digital media agency offering strategy, content, production, and platform management. We partner with fashion, lifestyle, and mission-led brands — as well as creators and talent — to help them grow and shine online through elevated storytelling, high-impact visuals, and data-driven strategies. We’re seeking a culturally fluent, relationship-driven Influencer Manager to lead our creator marketing efforts across platforms. The ideal candidate has strong taste, a deep understanding of digital culture, and a proven ability to build influencer programs that feel fresh, intentional, and on-brand. You’ll be responsible for identifying and managing creator relationships, overseeing day-to-day campaign execution, and helping shape the voice and reach of the brands we work with. This role is equal parts strategy and execution — you know how to drive impact, measure it, and make it look effortless.

Requirements

3–5 years of experience in influencer marketing, social strategy, or digital partnerships (agency or brand side)
Proven ability to lead influencer campaigns from concept through execution
Strong organizational skills with excellent attention to detail and follow-through.
Strong written and verbal communication skills.
Strong grasp of creator culture and an eye for talent that’s both on-brand and breaking through
Confident communicator, skilled negotiator, and respectful relationship-builder
Familiarity with influencer marketing tools/platforms (e.g. GRIN, CreatorIQ, Aspire)
Ability to manage multiple campaigns simultaneously with attention to detail and speed

Nice To Haves

Experience working with fashion, beauty, or lifestyle brands a plus
You’ve launched large-scale influencer campaigns or creator-led activation
You already have a roster of go-to creators you’ve worked with
You can concept with creatives and advise talent on content that performs
You thrive in fast-moving, collaborative environments

Responsibilities

Lead influencer strategy, including sourcing talent, campaign planning, and execution across social platforms (TikTok, Instagram, YouTube, etc.)
Manage influencer briefs, content calendars, timelines, and approval workflows
Partner with creative, strategy, and paid teams to align campaign execution with platform best practices.
Handle outreach, negotiations, contracts, and deliverables — both paid and organ
Facilitate cross-team and client communication to ensure alignment and accountability.
Track performance metrics and translate insights into strategic recommendations
Oversee product seeding and gifting programs (concepting, shipping, follow-up)
Collaborate with creative, social, and brand teams to ensure influencer content feels native, on-brief, and aligned with campaign goals
Build and maintain a network of trusted creators, agents, and managers
Stay ahead of platform trends, creator behaviors, and emerging voices
Approach every situation with a solutions-oriented mindset — every problem has a path forward — while upholding strict discretion and confidentiality at all times.