Influencer BD Manager, Shopbop

Amazon • New York, NY

5d

About The Position

Shopbop is looking for a detail-oriented and enthusiastic Influencer Business
Development Manager to grow our Influencer Program. This role will serve as the
primary business partner to a portfolio of managed influencers, driving growth
through strategic relationship management, sales performance analysis, creative
collaboration, and program innovation. The ideal candidate is both analytically
minded and deeply embedded in the influencer landscape, with a proven ability to
build partnerships that drive measurable business results.

A successful candidate will be a self-starter comfortable with ambiguity and
working in a fast-paced environment. This role requires a deep knowledge of the
creator and marketing landscape and works well across multiple stakeholders. The
ideal candidate is an excellent oral and written communicator, who leads with
data, and takes an analytical approach to program development and decision
making.

Requirements

• 5+ years of professional non-internship marketing experience
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building and optimizing multiple, simultaneous marketing campaigns
• Experience managing or working within cross-functional marketing and creative teams
• Bachelor's degree or equivalent

Nice To Haves

• Experience in audience segmentation and targeting
• Experience in digital marketing and content production timelines and process
• Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices
• Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences

Responsibilities

• Serve as the primary point of contact for creators and agencies, ensuring alignment on brand objectives, compensation structure, content deliverables, and growth targets.
• Analyze influencer sales data, identify performance trends, and proactively develop strategies to increase sales, efficiency and new customer acquisition.
• Identify upsell and collaboration opportunities (seasonal campaigns, brand collaborations, tier upgrades) that deepen influencer engagement and expand their contribution to program goals.
• Create weekly/monthly business reviews highlighting influencer performance, growth opportunities, and ROI insights for leadership.
• Partner with influencers on storytelling, trend integration, and strategic merchandising ideas to inspire new content and drive conversion.
• Coordinate ongoing gifting efforts to ensure influencers are equipped to authentically showcase new arrivals, seasonal launches, and brand campaigns.
• Contribute to the evolution of Shopbop’s managed influencer program by sharing partner feedback, testing new incentive structures, and driving process improvements.

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level