Influencer and Partnerships Manager

Hire Overseas

6d•Remote

About The Position

We're looking for an Influencer and Partnerships Manager to own outreach across influencer relationships, brand and magazine partnerships, and B2B lead generation for a data-driven marketing agency serving DTC and B2B clients. This role is primarily relationship and marketing-driven — roughly 70 percent of your time will be spent on influencer outreach and partnership development, with the remaining 30 percent focused on B2B inside sales and lead generation. This is not a pure sales role. You need a marketing mindset, an understanding of how influencer and partnership programs work in the DTC space, and the ability to build genuine relationships with creators, publications, and brand partners. A strong plus is the ability to use AI tools to automate and scale outreach workflows so you can operate at a higher volume without sacrificing quality. If you are a confident communicator, organized, and comfortable working across multiple outreach channels simultaneously, this role is a strong fit.

Requirements

Marketing background with a genuine understanding of influencer marketing, brand partnerships, and DTC growth strategies
Proven experience in influencer outreach, partnerships, or a similar relationship-building role
Comfortable conducting B2B outreach and managing a lead generation workflow alongside partnership work
Strong written English communication skills with the ability to write personalized, non-generic outreach that gets responses
Organized and detail-oriented with the ability to manage multiple outreach tracks simultaneously without losing quality
Comfortable using AI tools to research, draft, and automate outreach workflows
Self-directed and proactive with strong follow-through on every relationship and pipeline item

Nice To Haves

Experience working with DTC brands or a DTC-focused marketing agency
Familiarity with influencer marketing platforms such as AspireIQ, Grin, or similar tools
Experience with B2B sales engagement platforms such as Apollo, Outreach, or Salesloft
Background managing magazine or media partnerships for consumer brands
Experience building AI-powered outreach workflows or automations

Responsibilities

Identify, research, and reach out to relevant influencers and content creators across platforms including Instagram, TikTok, and YouTube
Build and maintain ongoing relationships with influencer partners from initial outreach through campaign execution
Manage influencer communications, negotiate terms, and coordinate deliverables
Track influencer performance and maintain an organized database of active and prospective partners
Identify and pursue partnership opportunities with relevant publications, media brands, and complementary companies
Conduct outreach to editorial teams, partnership managers, and brand collaborators
Develop and maintain relationships with magazine and media contacts that can drive brand visibility for clients
Coordinate partnership agreements and ensure all parties are aligned on expectations and deliverables
Conduct outbound outreach to B2B prospects via email and LinkedIn on behalf of clients
Qualify leads and maintain an organized pipeline of active prospects
Support inside sales efforts by building prospect lists, personalizing outreach, and following up on open opportunities
Log activity and track pipeline progress accurately
Use AI tools such as Claude, ChatGPT, or similar platforms to research prospects, draft personalized outreach, and build scalable workflows
Identify and implement automations that increase outreach volume without reducing quality
Continuously improve outreach processes using data and performance feedback