Influencer and Content Manager

Caesars Entertainment • Las Vegas, NV

1d

About The Position

This role manages the continuous improvement and delivery of CRM product capabilities and develops strategies for initiatives and business processes that support sales and services teams across the enterprise. It also serves as a Lead Business Analyst and Salesforce Administrator, assisting with product backlog management in an Agile Scrum environment. The position supports VIP Marketing by identifying growth and efficiency opportunities and helping design and deploy sales and service solutions on Salesforce and other CRM products.

The manager works with end users and stakeholders to understand business needs, translate requirements into user stories, guide product priorities, and deliver solutions with a strong focus on usability and adoption. Responsibilities span project conceptualization through implementation, communication, and initial training, as well as technical process reviews and acceptance testing. The role collaborates across marketing, IT, analytics, casino operations, sales, digital teams, and vendors, and may manage multiple direct reports.

Caesars Entertainment describes itself as a casino-entertainment company operating resorts primarily under the Caesars, Harrah's, Horseshoe, and Eldorado brands. Its stated PEOPLE PLANET PLAY framework reflects commitments to Team Members, suppliers, communities, and the environment.

Requirements

• At least 3 years working on Salesforce products, building or supporting capabilities; Salesforce Certified Administrator or a related certification is strongly preferred.
• At least 2–3 years of professional product management experience, emphasizing marketing technology, cloud-based CRM solutions, or sales systems.
• Ability to remain composed and act in ambiguous circumstances when solutions are not readily apparent.
• Ability to analyze information and situations, define user stories or objectives, identify relevant factors and patterns, draw logical conclusions, and recognize alternatives and their implications.
• Understanding of Agile Scrum methodology and its framework for managing complex projects and products.
• Strong understanding of data and ability to manipulate it using tools such as Salesforce SOQL, Salesforce Data Loader, Microsoft Access, and Excel.
• Strong project management skills and ability to work in a fast-changing, iterative environment with many stakeholders.
• Excellent verbal and written communication skills, including communication with end users and executive leadership; strong presentation skills.
• Proven problem-solving, conceptual-thinking, and analytical abilities.
• Ability to learn quickly and think creatively.
• Adaptability to changing requirements, timelines, and deadlines.
• Ability to manage commitments across multiple projects.
• Ability to demonstrate integrity and professionalism, recognize standards required in a regulated business, and uphold Salesforce governance.
• Ability to follow corporate IT change-management policies.
• Experienced CRM administrator or marketing technology professional with proven skills.
• Familiarity with Salesforce products, proficiency in project management practices, and technology savvy.
• Self-starter with a high level of self-sufficiency and the ability to take direction and follow procedures.

Nice To Haves

• Salesforce Certified Administrator or a related certification.
• Professional experience in casino marketing, loyalty marketing, or the gaming industry.
• Bachelor’s degree in marketing, business, technology, hospitality, or a related field.

Responsibilities

• Serve as a Salesforce administrator and internal consultant, contributing to solution architecture.
• Champion Salesforce and CRM governance across the enterprise.
• Support an enterprise-wide Salesforce backlog as a business analyst on an Agile product team.
• Assist with project management using Agile Kanban and Scrum methodologies.
• Identify growth and efficiency opportunities within the VIP Marketing organization and help lead the design and deployment of sales and service solutions on Salesforce and other CRM products.
• Understand business needs and enterprise initiatives as they relate to VIP Marketing capabilities and programming.
• Translate end-user needs and requirements into user stories, prioritizing the what and why before the how.
• Manage projects from conceptualization through implementation, communication, and initial training.
• Recommend project priorities to leadership, focusing on projects with high potential and return for the company.
• Collaborate with VIP Marketing Strategy & Support, IT delivery, casino marketing leaders, analytics, Scrum team members, casino hosts, sales executives, digital VIP teams, and consultants or vendors.
• Manage technical process reviews and acceptance testing to meet product roadmap goals and sprint deadlines.
• Guide what the team should build and when, ensuring work aligns with broader business strategy.
• Manage multiple direct reports and collaborate with others.
• Use technical, creative, and analytical approaches to solve problems and troubleshoot end-user concerns.
• Prioritize user experience when building capabilities to support successful rollouts and user adoption.
• Handle special projects as they arise.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed