Influencer and Branded Content Associate

PMG • Chicago, NY

1d

About The Position

The Influencer and Branded Content Associate supports PMG’s influencer and creator marketing discipline, helping brands connect with audiences through creator-driven storytelling. The role focuses on executing influencer and branded content campaigns, developing creator partnerships, and delivering campaign performance aligned with client objectives. The associate works with creators, talent agencies, media strategists, creative teams, and brand partners, and may support other media channels as needed to advance broader campaign objectives.

The role involves identifying and evaluating creators, managing campaign workstreams and communications, coordinating content production and approvals, supporting partnership negotiations and documentation, and analyzing campaign results. It also calls for staying informed about emerging creators, platforms, formats, and industry trends, while contributing to process improvements and collaborative, high-quality client service.

Requirements

• At least 2 years of experience in influencer and branded content, social media marketing, or a related discipline.
• A bachelor’s degree or equivalent work experience.
• Strong knowledge of influencer marketing and content creation, including creator identification, audience alignment, and brand partnerships.
• Hands-on experience managing influencer outreach, creator communications, campaign deliverables, and content approvals.
• Experience supporting contract reviews, proposal development, and influencer partnership coordination, with an understanding of campaign requirements and creator deliverables.
• Strong attention to detail across campaigns, content reviews, reporting, and project timelines.
• Project implementation skills, including independently managing assigned workstreams, balancing competing priorities, and delivering high-quality work on time.
• Strong presentation and communication skills, including sharing campaign updates, performance insights, and recommendations with teams and stakeholders.
• Experience analyzing influencer campaign performance, interpreting engagement and reach metrics, and identifying ways to improve effectiveness.
• Working knowledge of advertising standards, client service, and relationship management, including building productive relationships with creators, agencies, and cross-functional partners.
• Proficiency with social media platforms, influencer management tools, and reporting dashboards.
• Curiosity and adaptability, with a commitment to developing expertise in influencer marketing, emerging platforms, and content trends.
• A customer-focused approach that prioritizes client objectives and campaign results.
• People-focused collaboration, accountability, inclusivity, knowledge sharing, and a willingness to contribute ideas and lead by example.

Responsibilities

• Identify, research, and evaluate influencers and content creators for alignment with client audiences, brand values, and campaign objectives, and recommend creator selections.
• Execute influencer and branded content campaigns, managing assigned workstreams from outreach and onboarding through content development, approvals, and delivery.
• Manage day-to-day communications with influencers, talent agencies, and internal teams, ensuring clear expectations, timely deliverables, and effective working relationships.
• Coordinate branded content production, reviewing creator submissions against briefs, brand guidelines, and campaign requirements, and managing feedback and approvals.
• Support influencer partnership negotiations, contract reviews, and proposal development, and ensure deliverables, timelines, and expectations are documented and communicated accurately.
• Monitor and analyze campaign performance, evaluate results against objectives, and contribute insights and recommendations for future campaigns.
• Collaborate with media strategists, creative teams, and client stakeholders to integrate influencer activations with broader marketing initiatives and business objectives.
• Stay informed about emerging creators, social platforms, content formats, and influencer marketing trends; share insights and identify opportunities to strengthen strategies.
• Own assigned responsibilities, proactively identify challenges, communicate solutions, and contribute to process improvements that enhance execution and team efficiency.
• Support other media channels as needed to advance broader campaign objectives and business priorities.

Benefits

• Learning and development programs, mentorship opportunities, and career advancement support.
• Generous paid time off and holiday allowances.
• Paid parental leave.
• Retirement or pension programs, including contribution matching.
• Fertility benefits for employees and their spouses.
• Healthcare coverage and support for medical expenses and routine care, tailored by geography.
• Pet insurance.
• Company-funded lifestyle spending accounts to promote healthy habits and well-being.
• Commuter benefits, where available.
• Annual bonus eligibility for all employees.
• Eight hours for volunteering in local communities.
• Access to AI Enterprise accounts and weekly AI training sessions.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level