Industry Principal

AppFolio Inc • Goleta, CA

3d • $184,000 - $230,000 • Hybrid

About The Position

The Industry Principal leads key client and association relationships, shapes industry-specific go-to-market strategies, and represents AppFolio as a thought leader in Real Estate Performance Management (RPM). The role partners with Sales, Product, and Marketing to turn industry insight into growth, with substantial independence and accountability for business outcomes. The Industry Principal owns initiatives from strategy through execution, builds relationships with senior executives and industry stakeholders, and advances AppFolio’s engagement and advocacy in the real estate industry. The role includes representing AppFolio at associations, forums, and events through speaking engagements, panels, webinars, and written content. Travel of 50% to 75% is required. Late-stage candidates must complete an in-person meeting with an AppFolian as part of the hiring process.

Requirements

• Deep industry knowledge, including trends, competitive landscape, best practices, and customer challenges.
• Significant experience building and sustaining external relationships with clients, associations, and executives.
• Experience leading large and complex sales and client engagement efforts through influence.
• Proven ability to drive alignment across Sales, Product, and Marketing and lead cross-functional initiatives.
• Ability to deliver compelling presentations and communicate clearly and persuasively at every organizational level.
• Self-directed, with sound judgment and a track record of delivering high-impact results with minimal oversight.
• Ability to navigate ambiguity, prioritize effectively, and deliver measurable business results.
• Willingness to travel 50% to 75%.

Responsibilities

• Lead key client and association relationships and cultivate engagement with senior executives.
• Shape industry-specific go-to-market strategies by partnering with Sales, Product, and Marketing.
• Represent AppFolio as a thought leader in Real Estate Performance Management.
• Own initiatives from strategy through execution, navigating ambiguity and delivering business outcomes with minimal oversight.
• Represent AppFolio at industry associations, forums, and events through panels, speaking engagements, webinars, and written content.
• Grow client and association engagement and AppFolio advocacy.
• Lead large and complex sales and client engagement efforts through influence.
• Drive alignment across Sales, Product, and Marketing and lead cross-functional initiatives.
• Use industry knowledge and customer insight to identify growth opportunities, strengthen market positioning, and inform business strategy.

Benefits

• Regular full-time employees are eligible for benefits; details are provided through a company benefits link.
• The total rewards package may include discretionary bonuses, depending on role and employment type.
• Opportunities for growth and compelling total rewards.
• Coaching and mentorship, with time and tools to develop skills.
• Hybrid work environment designed to be flexible, personal, and connected.

What This Job Offers

• Job Type: Full-time
• Career Level: Principal
• Education Level: No Education Listed