Industry Marketing and Growth Manager
About The Position
The Industry Marketing & Growth Manager will play a crucial role in driving the strategic direction, execution and support of go-to-market strategies within several of our key industries (government/not for profit, construction) and service lines (private asset solutions – our integrated tax, wealth and estate planning service offering). Reporting to the Senior Marketing & Growth Manager, this role will work closely with industry teams and fellow members of the marketing & growth team to build, execute and optimize marketing plans that generate qualified leads, drive brand awareness and support firm growth objectives.
Requirements
- Bachelor’s degree in Marketing, Communication, Business Administration, or related field
- 5-7+ years of marketing experience, preferably in professional services or a highly matrixed environment, or equivalent combination of education and experience.
Nice To Haves
- Strategy-first mindset to identify opportunities and build internal support
- Proven ability to develop and execute multi-channel marketing campaigns and project manage complex initiatives
- Deep curiosity and understanding of industry-specific challenges and the ability to develop creative, tailored strategies to meet the needs of clients and prospects
- Excellent communication, writing, problem solving and project management skills
- Expert writing and storytelling skills that engage and resonate with target audiences
- Strong business judgment, professional demeanor and a drive for innovation and client service
- Proficiency in HubSpot for marketing automation/CRM and analytics tools
- Experience developing go-to-market strategies in professional services (tax, audit, accounting, wealth management, trust & estate planning, managed IT and/or cybersecurity)
Responsibilities
- Serve as the main point of contact for several assigned industries and/or service lines, building understanding of unique industry challenges, needs, messaging and buyer personas
- Develop and execute tailored marketing strategies for industries
- Conduct market and client research to identify growth opportunities
- Support innovation by bringing new service offerings and delivery ideas to the industries
- Create and manage multi-channel marketing campaigns and report on performance
- Identify, develop and execute strategic event initiatives to build brand awareness and generate qualified leads
- Coordinate sponsorships and deliverables, ensuring maximum brand visibility and engagement with strong pre- and post-event strategy
- Organize, support, and promote speaking engagements and related materials/logistics
- Develop and nurture relationships with strategic industry association contacts; Coordinate marketing and thought leadership activities involving associations and publications
- Assist with thought leadership ideation and placement
- Assist in developing industry-specific content assets
- Work with industry teams to identify ways to fill the pipeline
- Assist in the development and delivery of industry-specific sales enablement materials, including proposals and pitch decks
- Assist with account-based marketing strategies for high-priority accounts
Benefits
- substantial paid-time-off
- comprehensive benefit package
- competitive pay structure
- culture of growth, clarity, and respect
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
101-250 employees
