Industry Marketing and Growth Manager
About The Position
Adams Brown specializes in serving clients in industries including construction and real estate, healthcare, agriculture, manufacturing, professional services, closely held business, local government and not-for-profit. In addition, we offer holistic tax, accounting, payroll, audit, financial advisory, business valuation, technology, wealth management and trust services to clients throughout the nation. With office locations throughout the Central U.S., we serve a diverse range of clients with tailored solutions to help them reach their financial goals. The Industry Marketing & Growth Manager will play a crucial role in driving the strategic direction, execution and support of go-to-market strategies within several of our key industries (government/not for profit, construction) and service lines (private asset solutions – our integrated tax, wealth and estate planning service offering).
Requirements
- Bachelor’s degree in Marketing, Communication, Business Administration, or related field
- 5-7+ years of marketing experience, preferably in professional services or a highly matrixed environment
- Equivalent combination of education and experience
Nice To Haves
- Strategy-first mindset to identify opportunities and build internal support
- Proven ability to develop and execute multi-channel marketing campaigns and project manage complex initiatives
- Deep curiosity and understanding of industry-specific challenges and the ability to develop creative, tailored strategies to meet the needs of clients and prospects
- Excellent communication, writing, problem solving and project management skills
- Expert writing and storytelling skills that engage and resonate with target audiences
- Strong business judgment, professional demeanor and a drive for innovation and client service
- Proficiency in HubSpot for marketing automation/CRM and analytics tools
- Experience developing go-to-market strategies in professional services (tax, audit, accounting, wealth management, trust & estate planning, managed IT and/or cybersecurity)
Responsibilities
- Serve as the main point of contact for several assigned industries and/or service lines, building understanding of unique industry challenges, needs, messaging and buyer personas
- Develop and execute tailored marketing strategies for industries
- Conduct market and client research to identify growth opportunities
- Support innovation by bringing new service offerings and delivery ideas to the industries
- Create and manage multi-channel marketing campaigns and report on performance
- Identify, develop and execute strategic event initiatives to build brand awareness and generate qualified leads
- Coordinate sponsorships and deliverables, ensuring maximum brand visibility and engagement with strong pre- and post-event strategy
- Organize, support, and promote speaking engagements and related materials/logistics
- Develop and nurture relationships with strategic industry association contacts; Coordinate marketing and thought leadership activities involving associations and publications
- Assist with thought leadership ideation and placement
- Assist in developing industry-specific content assets
- Work with industry teams to identify ways to fill the pipeline
- Assist in the development and delivery of industry-specific sales enablement materials, including proposals and pitch decks
- Assist with account-based marketing strategies for high-priority accounts
Benefits
- substantial paid-time-off
- comprehensive benefit package
- competitive pay structure
- culture of growth, clarity, and respect
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
101-250 employees
