Industry and Brand Leader

3M•Maplewood, MN

3d•$188,251 - $230,084•Onsite

About The Position

This position provides an opportunity to transition from other private, public, government or military experience to a 3M career. As a Industry and Brand Experience Leader, you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative people around the world. Here, you will make an impact by: Engagement Strategy: Set a single engagement strategy across social media, influencer, industry events, and earned media, organized around defined buyer audiences Define how engagement work is measured and reported, connecting it to audience reach, preference, and downstream business outcomes Manage budget and investment recommendations across the four disciplines Partner with paid media, content, division marketing, and regional teams Social and Influencer: Build always-on social and community presence in the platforms where skilled trades, engineers, and operations leaders spend their time Develop creator and influencer partnerships with credible practitioner voices, and set the standards that keep those partnerships trade-credible Oversee organic social content planning, publishing, and community response across global channels Industry Events and Trade Shows: Own the industry event and trade show strategy: which shows earn investment, what each presence is designed to achieve, and how success is measured Lead activation planning and on-site execution so experiences are consistent across BG, divisions and regions Partner with Corporate, Business Group, Division and Area teams to map the event calendar in priority markets Public Relations and Thought Leadership: Lead earned media and thought leadership strategy, including named technical and scientific voices, so 3M expertise is visible in the industry conversation Prepare and support spokespeople for industry media, conference speaking, and technical publication Coordinate with Corporate Communications on messaging, approvals, and issues management Team and Partner Leadership: Lead, coach, and develop a team of social leads and activation specialists Manage agency partners and external creators, including scope, quality, timelines, and cost Build the capability and ways of working that let a small central team support six divisions and multiple regions

Requirements

Bachelor’s degree or higher (completed and verified prior to start)
Ten (10) years combined experience in social media, influencer marketing, events, public relations, or integrated marketing experience in private, public, government or military environment
Three (3) years of experience leading people or teams experience in private, public, government or military environment
Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).

Nice To Haves

Experience in business-to-business marketing, ideally in industrial, manufacturing, construction, or a comparable technical category
Experience marketing through an indirect or distributor-fulfilled route to market
Experience building organic social and community presence for a brand, not only paid social distribution
Experience running influencer or creator programs with technical or trade audiences
Experience owning a trade show or industry event portfolio, including investment decisions and on-site activation
Experience in public relations or executive thought leadership, including working with technical spokespeople
Experience leading global work across multiple regions and languages
Experience managing agency partners
Ability to translate engagement activity into business terms for senior leadership

Responsibilities

Set a single engagement strategy across social media, influencer, industry events, and earned media, organized around defined buyer audiences
Define how engagement work is measured and reported, connecting it to audience reach, preference, and downstream business outcomes
Manage budget and investment recommendations across the four disciplines
Partner with paid media, content, division marketing, and regional teams
Build always-on social and community presence in the platforms where skilled trades, engineers, and operations leaders spend their time
Develop creator and influencer partnerships with credible practitioner voices, and set the standards that keep those partnerships trade-credible
Oversee organic social content planning, publishing, and community response across global channels
Own the industry event and trade show strategy: which shows earn investment, what each presence is designed to achieve, and how success is measured
Lead activation planning and on-site execution so experiences are consistent across BG, divisions and regions
Partner with Corporate, Business Group, Division and Area teams to map the event calendar in priority markets
Lead earned media and thought leadership strategy, including named technical and scientific voices, so 3M expertise is visible in the industry conversation
Prepare and support spokespeople for industry media, conference speaking, and technical publication
Coordinate with Corporate Communications on messaging, approvals, and issues management
Lead, coach, and develop a team of social leads and activation specialists
Manage agency partners and external creators, including scope, quality, timelines, and cost
Build the capability and ways of working that let a small central team support six divisions and multiple regions
Responsibilities of this position include that corporate policies, procedures and security standards are complied with while performing assigned duties.
Safety is a core value at 3M. All employees are expected to contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement.