Inbound Sales Performance Leader

Express Chipping IncSan Diego, CA
Remote

About The Position

TurFresh is seeking an Inbound Sales Performance Leader to improve the conversion rate of their inbound sales team. This role begins as a 90-day performance engagement, with the potential for a long-term leadership position based on demonstrated results. The company, a leader in artificial turf cleaning and maintenance for over 26 years, values continuous improvement, AI integration, and a commitment to getting better weekly. The sales team is described as successful, coachable, and dedicated to improvement. The primary mission of this role is to enhance the team's conversion rate through coaching, accountability, role-playing, call reviews, and performance management. The company utilizes AI-assisted call analysis, CRM dashboards, sales scorecards, and structured onboarding to support its sales process. The ideal candidate will learn the business quickly, contribute ideas, and help refine coaching and sales methodologies. The role involves owning daily team performance, conducting one-on-one coaching, reviewing sales conversations, conducting role-play sessions, ensuring consistent execution of the sales methodology, and partnering with other departments to improve the customer experience.

Requirements

  • Successfully improved the performance of an inbound sales team by coaching better customer conversations, reinforcing consistent execution, and holding people accountable for improvement.
  • Experience improving conversion rates through coaching and accountability.
  • Experience reviewing recorded sales calls and identifying coaching opportunities.
  • Experience conducting one-on-one coaching and structured role-playing.
  • Experience reinforcing training through consistent follow-up.
  • Experience using CRM data, call recordings, and performance metrics to prioritize coaching.
  • Experience helping salespeople consistently execute a defined sales process.
  • Experience working in an environment where inbound customer conversations, rather than outbound prospecting, drive revenue.
  • Ability to quickly learn our business, earn the team's trust, and measurably improve performance.

Nice To Haves

  • Experience selling to residential consumers is preferred.

Responsibilities

  • Own the daily performance of our inbound sales team.
  • Coach sales consultants through structured one-on-one coaching.
  • Reinforce and expand on concepts taught during weekly sales workshops.
  • Review recorded sales conversations and AI-generated coaching insights.
  • Conduct role-play sessions using real customer scenarios.
  • Inspect execution to ensure coaching becomes a daily habit.
  • Hold salespeople accountable for consistently executing our sales methodology.
  • Improve discovery, qualification, objection handling, follow-up, and closing.
  • Accelerate new hire development.
  • Reduce sales-created operational issues through better qualification and documentation.
  • Partner with Sales Operations, Marketing, and Operations to improve the customer experience.
  • Identify opportunities to improve both individual performance and our overall sales process.

Benefits

  • Opportunity to transition into a long-term role based on results.
  • Donations to animal shelters and rescues through the TurfRescue initiative.
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