Inbound Sales Performance Leader
About The Position
TurFresh is seeking an Inbound Sales Performance Leader to improve the conversion rate of its inbound sales team. This role begins as a 90-day performance engagement, with the potential for a long-term leadership position based on demonstrated results. The company, a leader in artificial turf cleaning and maintenance for over 26 years, values continuous improvement, AI integration, and a commitment to getting better weekly. TurFresh operates with a sales model where all customers are inbound inquiries, and sales consultants handle education, qualification, quoting, and closing over the phone. The company utilizes AI-assisted call analysis, CRM dashboards, sales scorecards, and structured onboarding to support its sales process. The ideal candidate will learn the business quickly, contribute ideas, reinforce effective strategies, challenge ineffective ones, and help improve coaching and sales methodologies.
Requirements
- Successfully improved the performance of an inbound sales team by coaching better customer conversations, reinforcing consistent execution, and holding people accountable for improvement.
- Experience improving conversion rates through coaching and accountability.
- Experience reviewing recorded sales calls and identifying coaching opportunities.
- Experience conducting one-on-one coaching and structured role-playing.
- Experience reinforcing training through consistent follow-up.
- Experience using CRM data, call recordings, and performance metrics to prioritize coaching.
- Experience helping salespeople consistently execute a defined sales process.
- Experience working in an environment where inbound customer conversations, rather than outbound prospecting, drive revenue.
- Ability to quickly learn the business, earn the team's trust, and measurably improve performance.
Nice To Haves
- Experience selling to residential consumers is preferred.
Responsibilities
- Own the daily performance of the inbound sales team.
- Coach sales consultants through structured one-on-one coaching.
- Reinforce and expand on concepts taught during weekly sales workshops.
- Review recorded sales conversations and AI-generated coaching insights.
- Conduct role-play sessions using real customer scenarios.
- Inspect execution to ensure coaching becomes a daily habit.
- Hold salespeople accountable for consistently executing the sales methodology.
- Improve discovery, qualification, objection handling, follow-up, and closing.
- Accelerate new hire development.
- Reduce sales-created operational issues through better qualification and documentation.
- Partner with Sales Operations, Marketing, and Operations to improve the customer experience.
- Identify opportunities to improve both individual performance and the overall sales process.
Benefits
- Opportunity to transition into a long-term role based on results.
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What This Job Offers
Career Level
Mid Level
Education Level
No Education Listed
