Imaging Clinical Applications Specialist - Albany, NY (New England)

Amplity•Albany, NY

2d•Remote

About The Position

Bracco Diagnostics Inc. is a subsidiary of Bracco Imaging, part of the Bracco Group, specializing in the clinical development, marketing, and sales of diagnostic contrast imaging agents. The company primarily markets its products to hospitals across the United States and is committed to the discovery, development, manufacturing, and marketing of imaging agents and solutions focused on diagnostic efficacy, patient safety, and cost-effectiveness. The Imaging Clinical Applications Specialist is responsible for educating, training, and promoting Bracco Injector systems and MR products to current and potential customers. This involves clinical presentations, product evaluations, ongoing clinical support, and consultative interactions to facilitate sales and grow the BDI MR and Devices product lines. The role also includes demonstrating new Injector features and occasionally installing Bracco CT and MR injectors. A key aspect of the position is fostering and maintaining relationships with key decision-makers and initiating new core relationships while growing existing ones.

Requirements

Verifiable BA/BS degree is highly desired.
Certified MR Technologist, or Registered CT RT with current license in good standing, MRSO preferred.
Must be a licensed driver without restrictions and able to drive a car.
Candidates have to comply with all credentialing obligations, including a 10-panel drug screen, in order to have access to the medical facilities conducting business with Bracco.
Exceptional working knowledge of the MR department, MR Scanners, MR Safety and MRI Contrast, as a MR Registered Technologist, MR Manager, MRSO, or Imaging Department Administrator.
Working knowledge of Computer Assisted Tomography (CAT) and Magnetic Resonance (MR) as well as injection systems.
Working knowledge of IT/IS PACS/RIS connectivity is a plus.
Contributes to the development of territory and regional plans that are consistent and aligned with business/division marketing strategy and BDI MR objectives.
Adopts and monitors tactics to address changing business dynamics and market trends to support sales objectives.
Effectively understands and participates in the Strategic Selling process.
Develops rapport with physicians and other “buyers” within the customer influence network.
Participates in Miller Heiman SOS Sheet account analysis to create effective strategy and tactics.
Make recommendations to strategy/tactics when new pertinent information is discovered.
Demonstrates customer focused, consultative, win-win approach in all interactions, balancing persistence with patience.
Subject Matter Expert on all Bracco MR Contrast Agents Package Inserts (BDI products).
Subject Matter Expert on all Bracco Injector Systems.
Facilitates and drives effective product evaluations with prospective customers.
Assures that product evaluation tactics are consistent with sales strategy and on-label use during product evaluation.
Appropriately directs customer with off-label inquiries to Professional Services and MSL.
Timely and appropriate follow-up as may be required to each product evaluation.
Expert in image recognition and quality assessment related to MR and CT Contrast agents.
Working knowledge of Healthcare Economics: GPO’s/IDN’s Accountable Care Organizations, Reimbursement, Competing modalities.
Committed to routine use of software/applications for communicating, planning and reporting, that includes account analysis, forecasting, sales activities, travel and entertainment expense reporting.
salesforce.com
MS Office
Concur
PC’s
Deliver clear, concise, and relevant verbal and written information and presentations to all internal and external audiences.
Demonstrates the ability to maintain effective cross-functional working relationships in marketplace built on mutual respect, trust and interdependence, creating a win-win approach.
Constructively shares critical information with management, peers and cross-functional teams as appropriate.
Understands the diversity of audiences and communicates to achieve positive outcomes.
Actively participate in diverse, cross-functional teams, valuing and respecting knowledge, experience, and the ideas of others.
Contribute to free flow of information conducive to positive outcomes and effective team problem-solving.
Support and act on constructive feedback, ideas, and recommendations for improvement.
Proactively keep management abreast of progress with critical business issues.
Adhere to the Bracco’s core values, including: Passion: Connecting People and Networking; Be Yourself Extraordinary: Leading People and Delegation; Courage Continuous Evolution: Insight and Learning Agility; Digital and Technology Orientation Sustainability: Long-Term Value Creation; Accountability.

Nice To Haves

Working knowledge of IT/IS PACS/RIS connectivity is a plus.
MRSO preferred.

Responsibilities

Conducts comprehensive product evaluations and timely clinical follow-up at target accounts consistent with business plans.
Works collaboratively with Account Executives and Strategic Account Managers to meet sales objectives and ensure positive customer experiences.
Initiates and develops contacts with existing and potential customers and owns ongoing relationship development with assigned accounts.
Collaborates in the creation and implementation of business/sales plans aligned with business strategy for the assigned territory.
Develops and implements plans to increase MR market share and Injector and consumable sales in territory.
Contributes to the development and maintenance of accurate account profiles utilizing company tools.
Effectively manages time through territory management techniques, systems, and other company resources.
Collaborates on effective account targeting to assure successful conversions.
Provides clinical/technical customer and sales support as well as a consultative resource for BDI Injectors and MR products through supporting the development of MR Marketing and Injectors Marketing strategies.
Aligns with BDI MR and Injectors business marketing and sales strategies, both locally and nationally.
Contributes to the development of sales strategy and tactics within target accounts.
Demonstrates understanding of current health care economic trends related to the BDI MR and Injectors market.
Conducts on-label product demonstrations.
Implements approved educational presentations.
Makes periodic check-ins pre-sale and post-sale to major accounts using EmpowerCTA+, MR injectors and virtual colonoscopy products, to ensure proper use of the equipment and answers technical or feature-related questions.
Acts as an internal (sales) and external (customers/prospects) resource for BDI Injectors and MR products and modality.
Works collaboratively with Account Executives in maintaining business at key accounts using Empower Injectors by advising of any breakdown in communication, unresolved issues or any other situation that would threaten BDI consumable business.
During injector installations, required to manually assemble components of the injector device which weigh approximately 25 pounds each.
During employee and customer training, will be required to observe a patient undergoing CT and MRI exams.
Prepares and delivers formal educational presentations to health care professionals.
Cooperates with marketing to identify and collect case studies that are relevant to approved indications.
Networks with prospects, customers, professional societies, OEM representatives, and the MR industry to promote BDI MR products, BDI Injectors, and offerings at local, regional, and national trade shows and conventions.
Identifies new KOLs and owns and grows relationships with existing KOLs.
Maintains professional and technical knowledge by attending educational symposia, reviewing professional publications, establishing personal networks, participating in professional societies, and maintaining Radiologic Technologist license.
Satisfactory completion of appropriate corporate training as related to the position and/or department.
Assures all regulatory compliance issues are being followed in the department’s activities.
Maintains up-to-date and accurate T&E/sales records by utilizing Concur and salesforce.com, respectively.